animation

The Challenges In Starting An Animation Company

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In my blog posts I often give updates on what my company is working on, and things I’m doing to try and grow it.  It might seem like starting an animation company is easy, so I wanted to share with you the challenges I face.

Building a Brand:
You might ask why building a brand is important, but as a service company it is very important.  Making animation is extremely expensive, and for my clients is a huge investment.  They want to make sure they can trust the company they are investing in to create their commercial, web series, or other animated video.  This has been a huge challenge for me, because I don’t have much of a reputation yet.  I have talked to a lot of other owners of animation or VFX companies, and many of them said it took awhile(around 10 years) before they started getting steady work.  I’m sure some of this had to do with them figuring out their business and target market, but they tell me a huge part was simply building their brand’s reputation. Sure they might have had enough smaller projects to keep the lights on, but it took awhile until the bigger opportunities started to reveal themselves.

Competition:
As you might have guessed there is a lot of competition in this space.  I’m competing against well established companies who are in a much better position to win jobs.  They already have their feet firmly through the doors of the bigger clients.

The other competition is from companies outside the US.  First, there is Canada with their amazing tax credits, and then you have areas like India, Korea, China, and South America to name a few with much less expensive labor costs.  The talent there is also getting better and better all the time.  I often get emails from foreign companies offering their animation and VFX services if I want to outsource any of my work to them.  I always ask them for what their rates are to see how they compare to US rates.  If I tried to match their rates with US workers I would not only not be able to pay the artists what they are asking for, but also not be making any kind of a profit.

Rendering:
This might seem odd to anyone who is not in animation, but this is a big hurdle for me.  For those of you who don’t know what rendering is it is the process of the computer figuring out what each pixel will look like to create an image based on the settings you put into the software.  It calculates the models, where the camera is, what kind of lens, how many lights, where they are coming from, their color, intensity, how they interact with the different materials on the objects in frame, and many other things.  For a more detailed explanation go here.

This requires very powerful processors to figure all of this out.  I remember when I was in college, and working on my animation project ChessMate(see image below).  I would work on the project late at night, and before I left I would setup 5 or more computers to work on rendering my project.  I would leave signs begging people not to touch the computers.  After rendering all night I would come back in the morning to check on them.   I did this every night for months until I finally finished.  It would take over 16 hours to render one 2 second shot, and often there would be errors requiring me to start the whole process over again.  Computers are now faster, but the graphics are much more intense.  We also now render in HD at resolutions of 1920 x 1080 if not much higher, and ChessMate was only 728 x 414.

ChessMate Scene 1

 

I’m getting a little off topic, but my point is it takes a lot of computer power and/or time to render animation. So far what I have been doing is having the lighting artist handle the rendering.  This should work for small projects, but as I get more clients I will need to figure out other options.

There are online render services, but they can get very expensive.  The other challenging part is you don’t know how long something will take to render until you can do test renders.  This makes it extremely difficult to bid out a project for a client when there is a big unknown of how much your render costs are going to be.  One frame might take a few hours to render, or it might take a few weeks to render.  Your 5 minute animation will have 9,000 frames, so you can see how those costs could add up very quickly.

If you want to try and control those costs a bit more then you are going to have to build your own render farm.  Now you are buying thousands of dollars worth of hardware which will be outdated, lets be honest, as soon as you buy it.  Not to mention you are going to have to have enough space to keep all this hardware. Have you seen pictures of Pixar’s render farm?  Here is an image I found online.

Data Storage and Transferring:
Now you know all about the rendering challenges, so what will you do with all these images these computers are creating?  One of the 3 second shots for the client project I’m working on is 12GB, and this could have been a lot larger.  Not to mention all the files needed to create these projects.  Anything from photoshop documents, Maya files, Final Cut files, and all the other files needed to make these projects before we even start rendering.

With a remote team I also have to have a way to transfer these files between the different people on the team.  I have been using Dropbox, but I’m quickly outgrowing this.  I had to get a Dropbox Pro which gives me 1TB(1,000 GB) of storage, but found each member of the team who is synced to the project folder also has to have this much storage space.  I need to find a better option, but regardless of what option I go with it is going to be another costly expense.

Staff vs Freelance:
Currently I’m the only full time staff at the company, and everyone else is freelance who is hired based on the work we have.  This works well to keep costs down, but it makes it difficult to build a company.  It is challenging to line up project schedules with freelancers.  You might have a great artist for a project, but you might have to find someone else for your next project because the last one is unavailable.

Freelancers also provide their own workstations and software which can be a good thing, but can also cause issues.  For example one of your artists might be using Maya 2014, and another is using Maya 2016.  Now you have the issue where they can’t open each others files.  Software version incompatibility has been a huge challenge for me. On the Toys’R’Us project we had to have extra versions of After Effects to open and save the files in order for another artist to be able to open the file on a different version of the same software.

Physical Studio Location:
Having an actual studio location would help in many respects.  For starters it would speed up the production of our projects.  Being able to lean over to the person sitting next to you and ask a question or get approval is much more efficient then sending an email, and waiting for a response.  It would also solve some of the other issues I mentioned above.  We could control the workstations, and make sure they are all using the same versions of the software.  There would be less data transferring, and we could actually store the data on our own servers instead of online storage options. This would all be great, but it would be an additional overhead cost.  I would need to make sure the business was bringing in enough projects, and enough income to cover the monthly office expense. Add to this having to buy all the workstations and software licenses, and you can see how quickly it would all add up.

The Unknown:
It is easy to plan for the challenges you are aware of, but what really scares me are the things I’m not aware of.  Running your own company you have to wear many hats, but in no way am I an expert in all these different areas.  I try and reach out to others for help when I can, but you know some things will slip through the cracks.  Anyone of these unknowns could be what brings down the company.

 

As you can see there is plenty to keep me awake at night, and you might think I’m crazy for taking on all these challenges.  Well, I might agree with you, but I also see a lot of opportunities in these challenges.  I have to be creative, and look for other ways to overcome the challenges.  I’m glad it is not easy, because otherwise everyone would be starting their own animation company.  The challenges take out all the people who are not really passionate about this industry.  I only hope the challenges do not also take me out.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

The Sounds of Bink

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This will be a short post, since my time has been extremely limited lately.  I wanted to take a moment to talk about my experience with creating the sounds of Bink.

While I love music I have never really had a lot of experience with it in regards to production.  Which made these recent experiences very interesting to me.  I was very lucky to get to work with some extremely talented people who could make beautiful sounds from my unclear thoughts.

Carl Johnson is a composer and did the underscore for this episode of Bink.  I met him at the Animation and VFX World Summit at the end of last year.  He has worked on some really great projects over his career, and you can check out what he has done on his website.

I wanted the music to have themes which would hint at Bink’s backstory of him being from a seafaring species who travel around the oceans and deserted islands.  So I was imagining more tropical type of music themes, but at the same time the short take place in a colder dark environment.  I was worried tropical music might not work for the shorts environment, but I wanted to give it a try.  The other challenge is the short is only 30 seconds, so it does not give much time for the music to build up.  The different themes for each character had to come and go very quickly.

I tried to express to Carl the feelings and the different themes as best as I could, and then I had to trust in his talent to make it work.  I sent him 3 Youtube videos to give him an idea of the type of music I thought might work.

At the same time we started on the underscore we also started on the sound effects. Early last year I found Kate Finan on LinkedIn, and reached out to her about working together on future projects.  Her and her business partner Jeff Shiffman also recently started their own company, Boom Box Post.  A boutique post-production sound studio.  We setup a meeting between the three of us to discuss how we might help each other, and I was so impressed with what they had going on.  I started to look for opportunities for us to work together on, and Bink turned out to be a perfect project for a collaboration between our two companies.

A few weeks ago I met with Jeff to do a spotting session for the first episode of Bink.  I thought I had a pretty good idea of the sound effects I wanted, but Jeff asked a lot of great questions to really get me thinking deeper about what I wanted.  He also brought up suggestions of things to add I did not even think of, but I felt would really add to the short. After the session it was left in Jeff’s hands to craft the sound effects for the world Bink was in.

The timing worked out perfectly because in a few days Carl finished the underscore which allowed Jeff to mix it in for the first preview.  It was great to finally start to hear everything come together.  Once I gave my final approval of the preview we were ready for the final meeting to review the mix, and this meeting took place this last Monday.  Jared White, the editor working on Bink, and I met at Boom Box Post to give our feedback while Jeff played with the audio levels to make everything perfect.

This process really gave me a better understanding and appreciation of how music and sound come together. I’m really excited for what the team was able to do with my unclear thoughts and hopes.  I’m looking forward to hear what all of you think of it when I release the first episode(aiming for end of March or early April).

Bink Mixing Session at Boom Box Post

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Our February 2016 Animation Company Update

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It is time for our February 2016 Animation Company Update! It has been a busy month, and I feel like I’m juggling as much as I can to keep the company moving forward.  I don’t want to bore you with every detail, so below you will find updates on the bigger projects and activities I have been working on.

Bink:
The major activity with Bink the last couple weeks is we have been doing a lot of work with the music and sound effects.  On Monday I received the final music underscore from our composer, Carl Johnson.  He did an amazing job of creating different themes, and music for such a short animation.  This episode is only 30 seconds, so introducing the different characters has to happen very quickly.  I’m excited to see how it will work with the other sound effects.

The sound effects are being done by our good friends over at Boom Box Post, and I had a spotting session with the Co-founder Jeff Shiffman last week.  This gave us a chance to look at the short, and talk about what I expect to hear at different parts.  He ask a lot of really great questions, and brought up things I did not even think about before.  This is the awesome part about working with different talented people, they each bring something unique to the project which adds unique layers to the project making it that much better.  I can’t wait to see what he does with the SFX when we meet for final remix on Monday. As a side note, we made it onto their website with their other amazing clients! 😀

I have also started to reach out to the press about writing articles on Bink.  I have heard back from 2 different industry magazines who are interested in doing write-ups about the short.  One actually wants to do a few articles about different aspects of the production process.  I think getting these articles will help in getting the word out to as many people as possible.

We are working on problem solving a few more things in regards to Bink’s fur, but otherwise we are ready to start lighting and rendering the shots.  We are in the final stretch, and I’m very excited about getting to share this short animation and all the hard work of everyone involved.

Project-MMM:
Our client project we are working on is also going really well.  All the models are built and surfaced, and all the characters are rigged.  We are currently finishing up rough layout where we are taking all the assets and composing the different shots with virtual cameras.  This is all done on the computer using software called Maya.  We plan to start animation tomorrow, and hope to have it done in a few weeks.  The quality of this short is more in line with a web-series while with Bink we are aiming more towards feature quality.  This is why we are able to move much quicker on this project then with Bink.  Once we finish the first episode of Project-MMM we plan to move on to the 2nd episode.  I’m hoping we can streamline the process and deliver each subsequent episode quicker then the previous.

LA Society of Creative Professionals:
Last night we had our 8th Society Mixer, and we had a great turn out.  I’m still having a lot of fun with putting these mixers on, and I have met a lot of really amazing people.  I know several people who came to the mixers which through the people they met there lead to them getting jobs, and I have even hired a few people from the mixers.  Last night I witnessed something I would have never imagined I would see.  Someone who has never come to one of the mixers might have got themselves an interview, because someone at the mixer was saying how this person was looking for a job and how amazing this person is to an executive who has been looking to hire someone with skills this mystery person has.  I see this as a sign the mixers are making a real difference in the creative community when people who have not even come to any of the events are benefiting.

Feb_2016_mixer

Marketing & Social Media:
Our Social Media Marketing Coordinator, Brittany Potter has been doing a great job with all of our social media accounts and marketing efforts.  If you follow the company on our different social media sites you may have seen some of her posts.  We have also been doing Talent Spotlights where every other week we highlight one of the extremely talented people we get to work with.  If you want to check them out as well as the other blog posts you can find them on the company’s blog here.

We are preparing for the launch of the first episode of Bink, and as mentioned above the first part involves reaching out to the press.  Once we have the first episode of Bink it will help in our marketing efforts because we can actually show potential clients the quality of work we can do.  I have been holding back a lot of my sales and marketing efforts waiting for the completion of the short.  In July the first episode of Project-MMM will be out, and this will give us another style of animation to showcase on our portfolio.

While the language on my website has been about how we offer animation, VFX, and motion graphics I plan to change it to be more specific.  My focus is high quality 3D animation, so I want my website and marketing to reflect this.  We will still offer those other services to our clients, but it will not be a major part of our brand.  Focusing on our specialty will help us find the clients we can help the most.

Oscar Week: Animated Features:
This evening I’m attending an event to celebrate the nominees for Best Animated Feature Film.  They will be showing clips of each animated movie followed by an onstage discussion with each group of nominated filmmakers. This year’s films are, Anomalies, Boy and the World, Inside Out, Shaun the Sheep Movie, and When Marnie Was There. For more information and trailers, visit: http://oscar.go.com/nominees/animated-feature-film.  I have never been to this event before, so I’m excited to check it out.  I will be sure to share how it goes in next week’s blog post.
This about covers all the major things I have been working on.  I hope you enjoyed reading about all I have going on with the company.  Please feel free to leave a comment below if you ever have any topics you are interested in hearing about.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Experiencing The 43rd Annual Annie Awards for Animation

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Eric Karen going to AnnieThis last Saturday evening my wife and I attended the 43rd Annual Annie Awards which was in Royce Hall on the UCLA campus. I could tell you about who won what awards, but you can find that out in many other places like here.  Instead I want to share my experience of attending to the Annie Award show.

I have never been to the Annie Awards, so I figured I would get general admission tickets to check it out before investing in the VIP tickets another year.  Before I was able to get tickets the attorney for Eric Miller Animation Studios, or as he calls it EMAS, said he had two extra VIP tickets and wanted to know if I wanted them.  Free VIP tickets are always a better option, so I quickly said yes.

We had really great seats on the main floor very close to the stage.  I felt a little special since we were closer then most of the people who were actually winning awards.  I kept seeing myself on the video screen as the winners walked by us on their way to accept their awards.  This was a different experience then at the Producers Guild Awards where we are put in the far back corner.

At the Annie Awards

Overall it was a really nice event.  The Champaign reception before the award show was on a really nice outdoor patio.  The hors d’oeuvres were amazing, and my pregnant wife ate at least 5 sliders among other things.  She said the baby was really hungry, and I would not dare argue with her.

The award show was very interesting and I did not feel like it dragged on like we were warned about.  All the acceptance speeches were kept very brief, and it moved along very nicely.  I think it helped they had the presenters presenting several categories instead of introducing new presenters for each category.  This with the short speeches made it go much quicker then years past.

Eric-Karen-Annie-AwardsWhile the average person probably never heard of the people who won at the Annie Awards like the more celebrity winners of the Producers Guild Awards or Academy Awards, I found the Annie’s to be much more interesting since I actually knew some of the people who were nominated.  Many of them included people I have worked with on different movies during my time at DreamWorks Animation.

There also felt to be more excitement in the air, and the people seemed more down to earth.  I might be bias because I love my industry, and the people who are in it.  There are some really awesome, and amazing people in animation.  If you take one of the most talented people at the Annie’s and walk up to them and say hello, I bet they would actually talk to you.  I don’t feel that is the case with all the other people in other areas of entertainment.  I might be wrong, but at least this is the vibe I get.  Animation has really nice, down to earth, and fun loving people.

After the awards show we then got to go to the VIP Dinner and Party.  This was a great opportunity to congratulate the winners, and eat some delicious food.  My one complaint would be they only had a few tables and seats, so majority of the people were left hunting for a ledge to set their plates down on to quickly eat.  Luckily, my attorney was able to score one of the tables, so he invited us to join them.  We spent most of the after party sitting and talking with him and his wife.  I’m extremely impressed with my wife for being able to make it through the entire evening wearing heals while pregnant.

We had a really great time, and I’m looking forward to going again next year.  I plan to try and attend all the award shows in the future.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Award Shows and Shareholder Meetings: The Joys of Animation

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On Saturday, January 23rd my wife and I attended the Producers Guild Awards show.  We had a really great time, and I’m glad she was able to come with me this year.  The award for Outstanding Producer of Animated Theatrical Motion Picture went to Inside Out producer Jonas Rivera.  The other nominees included; Anomalisa Producers: Rosa Tran, Duke Johnson, Charlie Kaufman, The Good Dinosaur Producer: Denise Ream, Minions Producers: Chris Meledandri, Janet Healy, and The Peanuts Movie Producers: Craig Schulz, Michael J. Travers.

Eric and Steve MartinoI had a chance before the award show started to talk with Steve Martino the director of The Peanuts Movie.  I have seen him at several other events I have attended in the past, but never had a chance to talk with him.  I found out he is also a fellow Ohioan.  He was born in Dayton, Ohio and went to school at Ohio State University.  He also directed Horton Hears a Who! and Ice Age: Continental Drift which I’m sure you have all heard of. He is a really nice guy, and we had a nice little chat.

Last week we made a lot of progress with both Bink and Project-MMM.  I’m very excited to see them coming together.  I started to work on getting post sound effects, and music underscore started for Bink. With Project-MMM we have all the character models done, and storyboard animatics which I will be presenting to the client either today or tomorrow.  If approved we will be ready to start on animation.

According to my corporation’s By-laws my annual shareholder and director meeting has to fall on Jan 30th each year.  If the date falls on a weekend or holiday it is to be scheduled the next business day.  Well, that happens to be today! Being the founder, Sole Director, President, Secretary, and Treasurer of the corporation it makes for a very “interesting” meeting of talking to myself. The meeting minutes are even stranger to read.  You might ask why I would even have these meetings?  Well, if the IRS ever does an audit they often ask for the minutes to see if the corporation is actually being run like a corporation instead of Sole Proprietorship.  If they can show the company is not being run correctly then the status as an S-corp can have effects on taxes.  I don’t completely understand the details, but what I do know is I have to have these meetings at least once a year.

EMAS Shareholder Meeting

This weekend my wife and I are going to another award show, but this time it is specific to animation.  The Annie Awards is put on by ASIFA which I’m a member of.  This will be my first year going to this award show, so I’m really excited to see what it is about.  Maybe one year I can be a nominee instead of just an attendee.

Well, it is time for me to get back to work.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

 

Our January 2016 Animation Company Update

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I think now is a good time for our animation company update for this month.  I have been crazy busy, and it seems like we have had a lot happen since last month.

Bink
Work on Bink slowed down during the holidays, but we are now moving along nicely.  We are still testing fur on Bink, and trying to figure out how to solve all the technical difficulties involved in getting it to look right.  We are finishing up the surfacing on the lab environment, and moving quickly on the animation.  We are now at a point where we can record all final dialogue, and start working on sound design and the underscore.

I wanted to share with all of you the first 6 seconds of the short as a little animation teaser.  A little perk for reading my blog.  Everything is still in progress, so temp SFX, no surfacing or lighting, and animation is only blocking.  We are getting closer every day, and I can’t wait to share more with you.

 

Project-MMM
We started a project for a client at the end of last month, and we have been busy working on it.  I can’t share details about the project, so for now I will call it “Project-MMM”.  Jared White wrote the script for us which the client loved, so he is now working on storyboarding the first episode.  We have also been working on the character assets, and the first character is almost done in modeling, surfacing, and rigging.  Animation is already starting to do test poses with the character, and we hope to show storyboards and character model to the client on Tuesday.

Our crew includes:
Jared White – Writing/Storyboarding/Editing
Linda Kurgpold – Modeling/Surfacing
Nico Sanghrajka – Rigging
Jim Richardson – Layout/Animation
Benjamin Liska – Lighting/Compositing/Rendering

Project-HIWB
Another project I can’t talk about details is what I will call “Project-HIWB”.  It is a project I recently bid on which sounds like it would be a really fun and interesting project.   I sent my bid to them yesterday, so I’m waiting to hear if we will get to work on it or not. Please keep your fingers crossed for us!

Social Media Marketing Coordinator:
In a previous post I mentioned I was looking to bring on a Social Media Marketing Coordinator.  Well I was able to find someone who I’m very excited to have onboard, Brittany Potter.  You might have noticed more activity on my social media sites, and that is due to Brittany’s work.  She will be helping with growing my social media network, reaching out to potential clients through social media, writing weekly blog posts(on the company blog), and sending out quarterly Newsletters.  She only started with me last Friday, so she is just getting warmed up.  I have to admit it is a little odd to see posts from my company which I did not personally write.  Her first blog post will be coming out tomorrow, and it will be about her joining the company as the Social Media Marketing Coordinator.  To subscribe to the company blog head over to milleranimation.com and find the “Newsletter Signup” button at the bottom of the page.

Society Mixer
This last Tuesday we had our 7th monthly networking mixer, and this was one of the biggest ones so far.  We had around 25 people sign in, but I feel like there was a good number of people who never signed in.  We had a good mix of people who ranged from those who have been in the industry for many years to people who are still in school.  One of my favorite parts of this last mixer was seeing an animator who has over 20 years experience giving priceless feedback to a student who was sharing his work.

Keep an eye out for the mixers each month, and try and make it out if you are in the LA area.  Join our Facebook Group to be invited to the mixers each month.

Producers Guild Awards:
This Saturday my wife and I are going to the 27th Annual Producer Guild Awards.  I attended the award show last year by myself, so I’m excited to get all dressed up and go with my wife this year.  What is everyone’s predictions on who the winners will be?

 

Well, I believe that about covers everything I have going on.  It seems like things are getting busier every month.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

My Sales Hat: Read what I learned about Animation Sales

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I often talk about how you wear multiple hats when starting a company.  Well, today I wanted to talk about a hat I have been wearing a lot lately, and this is my Sales Hat.

Have you ever thought you knew a decent amount about a topic only to have an eye opening experience which completely blows your mind?  I kind of had this happen to me recently when it came to sales.  I have always thought I was pretty good with sales, and had a good understanding of it.  Even when I worked at Apple selling computers I was always one of the top in sales at the store.  It was often me and Max who would always be competing for the #1 sales person spot.

When I started my own company I saw sales as the task I did when someone called me about a project.  I relied very heavily on my marketing to bring those potential clients to me.  Unfortunately my marketing only consisted of my website, so I did not receive many calls.  Thinking about it I’m actually surprised I got as many calls as I did.  Many of them were people who wanted a 30 minute Pixar quality animated video, and their budget was $1,000.  While I got to meet and talk to a lot of really interesting people it was from a business point of view, a waste of time.

I kept focusing on my marketing thinking the sales part was not the problem.  The truth was both were not working as well as they could have been, but it took me awhile to figure this out(I’m still figuring it out).  I also had potential clients interested in my animation services emailing me, but after I responded I would forget about them until they emailed me back.  This worked fine as long as they responded, but when they did not I lost track of them.

By now any experienced sales person reading this could see many things wrong with my sales process.  I also realize there was something not working right, and I set out to find a better way.  I started searching for a way to keep track of these potential clients, and actually had a hard time finding anything.  I obviously had been searching with the wrong keywords, since I was not finding anything.  One day I stumbled across three letters which lead to my mind blowing experience, CRM.

CRM stands for Customer Relationship Management, and is a term which refers to practices, strategies, and technologies companies use to manage and analyze customer interactions and data.  This is what I was looking for, and it turns out I was not the first person to think of it.  Actually as it appeared I might have been the very last person to think about it.  CRM is nothing unique, and has been around for a while.  I felt a little silly because I have not heard of it earlier.  There are also many online software tools to help companies with their CRM.

I started playing around with 2 of them to see how they might be able to help me.  The ones I have been looking at are Salesforce and Zoho, and this is where the lights really turned on for me.  They setup the whole sales process as a pipeline with different steps along the way.  This pipeline concept is something I’m very familiar with, because 3D animation is all about the pipeline.  You have different tasks which need to be done, and having a pipeline helps you keep it organized and flowing in the right direction.  I never thought to look at sales in this way, and I’m surprised it did not occur to me earlier.  I’m still learning about sales strategy, but let me share with you what I have learned so far.

What is a lead?  I normally called a lead a potential clients which is about as far as I went with any type of structure.  In a CRM they look at Leads as the first step in the pipeline.  Leads can be people who contact you directly through your website,  referred to you, brought in by marketing, or were on a client list you purchased.  There is a whole process which you take the leads through which includes stages like discovery, nurturing, and converting.  You start off by trying to find out as much as you can about the lead and qualifying if they are a good lead or not.  Then you make first contact to find out about what their needs are, and how your services can help them.

Once you know what they are looking for you start to build a relationship with them.  I read a study which says on average it takes 7 times of reaching out to a client before making a deal.  Most people reach out to a potential customer 2-3 times before giving up.  My thought is 7 times would be annoying, but I heard this multiple times.  So when I hear it a 7th time I guess I will have to believe it.  The idea is people are more likely to do business with someone they are familiar with.  You want to build trust with your clients, so they are willing to take a chance with you.

After nurturing the relationship you continually move closer to close the deal, and turning this lead into a client.  In these programs they have leads, clients, accounts, competitors, and a much more organized way of looking at your client data. I found this all to be extremely interesting.  While I don’t plan to turn my company into a sales powerhouse, since I feel the whole process could easily start to feel robotic.  There is still a lot which I can take away from this.  I think a sign of a good sales person is someone who has a good structure, strategy, and process, but at the same time can be very personable and natural.  I would not want my clients to feel like they are just another number in the pipe.

Learning about this pointed out I not only need a better system closing deals with potential clients, but also I could do a better job at generating leads.  I can take a more proactive approach then sitting back waiting for people to visit my website and call me.  I have looked into brining on sales reps, but I have heard from other animation studios who have had mixed experiences.  It seems like the general consensus is doing it yourself is always best, but if you have to bring someone in then commission-only is the way to go.  Otherwise you risk spending money with little or no results, and the sales reps are more motivated when they only earning money if they are making sales.

I realize I still have a lot to learn about sales, but the more I wear this hat the better it fits.  I would love to hear from all of you about your sales secrets, and let me know if you have anything to add to what I mentioned.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Eric Miller Animation’s New Year’s Resolutions

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Happy New Year! 2016 will be our second full year in business, and I wanted to share my New Year’s resolutions for the company.   I recently posted how we did with the goals I set at the beginning of last year, and I’m hoping we can accomplish more of our goals this time.  Last year I was a little zealous in what I thought we could accomplish in our first full year of business, so this year I wanted to set more realistic goals.

Animated Short:
We are getting really close to finishing our first 30 second episode for Bink, and I would love to be able to make at least 2 more this year.  So my goal is to have 3 episodes of Bink online by the end of this year.

New Clients:
Last year I had the goal of 3 new clients with large projects, but I realized the difficulties in attracting clients if I did not have an animation portfolio to show.  I ended up shifting my efforts away from finding clients to creating our own animated short which we could use to show potential clients the quality of work we can produce.  With us finishing the first episode of Bink early this year I hope it will help in brining in more clients.  I will also be increasing my marketing efforts, so with the combination of the two I feel we will be in much better shape to find more clients.  So the goal this year is again to get 3 new projects this year.  While it be nice if they are large accounts I will take any profitable projects.

Learn Something New:
This is a pretty easy goal to accomplish, since I feel I’m learning something every day.  The reason I put it down is because I feel it is extremely important to always be learning, and growing.

Grow Social Network:
There are two parts to this goal which are both important for my hybrid company.  The company is hybrid because it is both an animation studio, and an animation service company.  The goal is we do service work to bring in money, so we have the money to create our own projects.  The way I want to use social media is in two ways.  First to build our fan base, so when we post our own content it can reach more people. Second is to use social media to connect with potential clients by reaching out to them by commenting, liking, and sharing their posts.  Basically anything to get them to notice us, and build a relationship with them.  Social media is a great way for clients to learn about your brand, and be more open to work with you.  I will be hiring a Social Media Marketing coordinator this month, and hopefully they can help me accomplish this goal.  My goal is to increase our network by 100% on all our social media networks.

Increasing each network by 100% will be as follows.
Facebook: 4,427 –> 8,854
Twitter: 513 –> 1,026
LinkedIn: 146 –> 292
Google+: 11 –> 22
InstaGram: 235 –> 470
YouTube: 5 –> 10

Profitable 2016:
I always expect the first few years to be a loss.  I started the company in July of 2014, and surprised myself when the first 6 months were profitable.  Then last year I ended up spending more money then I brought in, but we were only slightly in the red.  If you look at the entire life of the business we are still profitable even with the loss last year.  I also have not been taking a salary myself, and have been keeping the money in the business.  This year my goal is to make enough where I can actually take a salary(even a small salary), and still have the business be profitable. I do enjoy growing the business, but making some money would be nice especially with our growing family.

 

I will keep my the list of my main goals pretty short.  I will always be setting other goals throughout the year, but these are the big ones I’m hoping to accomplish.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

2015 Year-End Review: Animation Studio

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As this will be my last post this year I thought I should do a 2015 Year-End Review of how the year went.  This year was the first full year in business, since 2014 I was only in business for half the year.  I would like to take a look at where I was at this time last year, and compare it to where I’m at now to see what I have accomplished.

Business:
At this time last year the business was still setup as a Sole Proprietorship, but as of July 24 my business is now an S-Corp.  This was a big change for me, and the business.  It has been a slow process transitioning everything over, especially all of the accounting and bank accounts, but now the company is setup and ready to go.

Financially speaking 2015 was a loss simply because we did not work on enough client projects to counter what I’m paying to have the animated short produced.  I expected this year to be a loss financially since I wanted to work on building our portfolio, and spent less time marketing and looking for service work.  The company still has money in the bank from last year, so the business is still in good shape and I’m not worried yet.  Next year my focus will be on finding more client projects to work on.  It is a balance between working on our own IP, and doing service work to bring in money.  I will also be looking into how we can make money off our own projects we are working on.

Bink – Animated Short:
Although the short is the main reason we are in the red for this year I’m really excited we are working on it.  I have learned a great deal from the process, and what we have learned will only my make company stronger.  Plus when we finish we will have a really awesome animation to show off for the hard work, and financial investment.

Networking:
This was a big year for networking for me, and I have made a lot of new connections with people in my industry.  I have attended several industry conferences, and Producer Guild events.  I still have stacks of business cards sitting on my desk I’m hoping to reach out to.  If only I had more time in the day to get things done.

I have also been reaching out to other animation studio founders, and comparing notes.  It is really great to hear about what others in a similar position as me are doing, and what advice they might have.  While we may be considered competitors I have found we are all willing to help each other out.

Social Media:
The company had a lot of growth this year in our social media, and while I might not have all the numbers for how much growth I know it was a decent amount.  I will be putting a lot of information down here partly so I have someplace to look to each year for comparison.  Not all the social networks have tools for seeing what your numbers where a year ago.

Facebook is by far my largest network, and also the network I put the most effort into.  I will bring on someone to help with social media and marketing for next year, so hopefully I will see growth in all areas in 2016.  At the beginning of the year I had 1,659 Likes, and currently we have 4,425 Likes.

In July of this year I started a company Instagram account, and we now have 235 Followers.

I can’t tell how many Followers I had at the beginning of the year, but I think it was around 200.  We currently have 522 Followers, and hoping to double this number in 2016.

While I have not been doing anything with YouTube other then posting my Demo Reels I hope to see my 5 Subscribers I currently have grow significantly in 2016 as I begin to post Bink animated webisodes.

In 2015 on Vimeo I had 1,439 plays, 1,725 Loads, and 3 likes, and currently have only 4 followers.  Similar to YouTube I have not been posting much on here, but will be when we finish with Bink.

Marketing:
This year we had a marketing consultant do some market research and develop a marketing strategy for the company.  I’m now in the process of interviewing applicants for a part-time Social Media Marketing Coordinator position.  They will help in implementing the marketing strategy, and hopefully bring in more client projects.  At the beginning of this year we had no solid marketing plan, so I feel this is a big step forward.

Society:
This year I started the Society of Creative Professionals(Temp Name), and so far it has been going great.  We have had a monthly mixer since July, and I have met a lot of really great people.  I have a lot of big plans for the society, and hope to accomplish many of these goals in 2016.

Personal:
At the beginning of last year my wife and I had an almost 1 year old son, and were trying to do our best to keep on top of our personal lives.  This year I feel like we did not do the best job of keeping in touch with all of our friends, and wish we could have seen them more.  It is challenging with the little one, and with both of us working full time.  This year we also announced we were expecting a baby girl in May of 2016.  I’m sure this will make having a social life even more challenging, but we are very excited to be growing our family.

Our growing family will not only make our personal life more challenging, but will also impact the business.  I will be getting less sleep again(after we finally got our son to sleep through the night), and it will add more financial pressure to succeed.  I would imagine starting a business with less responsibilities would be less stressful, but I feel my responsibilities motivate me to succeed.

Conclusion:
I feel 2015 was a year of learning and growing.  While I don’t have a lot of work or profit to show the success we had I still feel it was a very successful first full year.  I have set things up for a very positive 2016, and can’t wait to see how the year goes.

Have a great New Year everyone, and I hope 2016 will be the best year of your life so far.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Our December 2015 Animation Company Update

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As this month comes to an end it is time for another Animation Company Update!  Was always, it has been a busy month, so I will keep this post short.

Bink
We have been making great progress with the short, but the crew has been busy with the holidays.  This is a busy time a year for everyone, and there has also been bugs going around. We are trying to all stay healthy, and as productive as we can.  Things will hopefully start to pick up again in January.

Client’s Web-Series
This month I have been talking with a startup toy company about producing a series of animated videos to introduce their new toy line.  They are looking for 8 CG-animated videos each around 2 minutes in length to post online.

I was able to pull together an amazing crew to work on them, and now we are just waiting to get the final details of the contract ironed out with the client before we start.  We might be getting started on the first episode as early as next week. Due to the NDA I can’t share any details about the project, but stay tuned for future updates.

Society
Last week we had our 6th society mixer, and the last one for 2015.  The previous mixers are normally 95% artists, but this last one was closer to 50% artists, and 50% producers.  I’m very excited about this, since it is more beneficial for everyone attending.  The producers can actually hire the artists looking for jobs, and it creates win win situations for all.

We also have a good mix of people earlier in their careers, and more experience people who can act as mentors.  I’m really enjoying the mixers, and I hope those who are coming are also having fun and getting something out of them.

Marketing
I mentioned in an earlier post I hired a marketing consultant to help with a marketing strategy.  She took a look at my company’s current marketing efforts, and then compared us to some of the other companies in the same space.  After analyzing the research she then created an intensive marketing plan for us.

She provided a lot of really great information, and gave me ways to improve our marketing.  I have been waiting on doing a lot of marketing until we finished the short, but as we are getting close I wanted to have a plan in place.

Now that I have a great plan the only problem is I don’t have the time in my day to actually implement her suggestions. I will be looking for a freelance junior marketing coordinator to help me implement the new strategy.  If you know of someone looking for a part-time marketing position please let me know.

 

Well, this about covers all the things we have going on.  Have a great holiday!

eric_miller_animation_holiday_card

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.