Lately I have found it rather difficult to keep up with these weekly blog posts, but I wanted to at least give the monthly Eric Miller Animation Aug 2016 Company Update.
There are two things I’m working on with Bink, and the first is getting our writers together to work out the rest of the Bink shorts stories. I want to take the ideas I have for Bink, and work them out with the writers to get a full script and storyboard. I would like to do it in a way we could then break it up into smaller episodes, since I don’t think I have the money to do them all at once.
The other thing is working on the fur again. We got the fur to work for the first episode, but it required a lot of work for the lighter getting it to work in each shot. We are looking to get the fur to behave a little more reliably, so it will be easier going forward. I plan to bring on a fur expert to help with this task.
This is our client project we have been working on since the beginning of the year. We have completed two episodes, and are working on completing the 3rd and 4th episode. I’m really excited about these future episodes, and think each episode ends up being better then the last.
Social Media & Marketing:
A few weeks ago I brought on Marta to help us as our new Social Media and Marketing Coordinator. Brittany was handling this for us before, but she moved to New York city for another opportunity. Marta has been doing a great job, so very excited to have someone helping out again. She handles posting and responding to comments for all our social media accounts, writes the company’s weekly blog, sends out the quarterly newsletter, and a few other things.
This is what I spend most of my time each day doing, and sometimes I wonder if I know what I’m doing. I have been going at this from a few different angles.
Interacting with potential clients through social media is one of the ways I’m doing this. Basically I try and find those people I consider to be my target market and like/respond to their comments and posts. This is a very subtle approach, and the logic behind it is to simply get them familiar with your brand. If they like what you have to say they might follow you back, or look into finding out more about you. The big thing though is when I reach out to them to see if they could use our services they will be more likely to respond because they know our brand.
Another way I have been looking for clients is by getting on different websites for finding freelance/production work. I have a profile on a lot of sites now, so hopefully someone looking for animation services might come across my profile. I also look through these sites to find postings of projects we might be interested in.
Networking is always a big one for me for finding clients. I have been reaching out to people in my target market, and trying to set up face to face meetings. I also try and attend different networking events where I can find potential clients.
I also do some paid marketing, but this is one I don’t do a lot of at the moment. I need to find the right places to do this kind of marketing, because sometimes it backfires. I’m offering high end 3D animation services, and this normally requires larger budgets then most companies have. Marketing in the wrong place gets me a lot of leads, but I end up wasting a lot of time bidding projects to clients without a realistic budget.
There are a few other things I do, but I’m always trying new approaches. If any of you have any suggestions I would love to hear them.
Well this about sums everything up of what I have been working on lately. I will try and do a better job of keeping up with my weekly blog posts.
If you have not already, please join me on my journey by subscribing to my blog. Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.