Lately I have found it rather difficult to keep up with these weekly blog posts, but I wanted to at least give the monthly Eric Miller Animation Aug 2016 Company Update.
There are two things I’m working on with Bink, and the first is getting our writers together to work out the rest of the Bink shorts stories. I want to take the ideas I have for Bink, and work them out with the writers to get a full script and storyboard. I would like to do it in a way we could then break it up into smaller episodes, since I don’t think I have the money to do them all at once.
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Eric Miller Animation Aug 2016 Company Update
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In my blog posts I often give updates on what my company is working on, and things I’m doing to try and grow it. It might seem like starting an animation company is easy, so I wanted to share with you the challenges I face.
When I was younger, and decided I wanted to start my own animation company I wanted it to rival Walt Disney Animation. You have to love the naive imagination of a young boy. I might not have given up on those dreams, but the reality of the difficulty of the goal I set is more apparent.
Around this time a year ago I knew I was planning on leaving my job at DreamWorks Animation, and my last day was quickly approaching. I had been trying to figure out the best way to start my company, and I finally had a plan. It might have been a shot in the dark, but it at least had a chance for success.
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Realigning the priorities of Eric Miller Animation
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As I mentioned before when running your own business you often have to wear many different hats. The hat that I have been wearing the most lately is my marketing hat… specifically the advertising one. You might be thinking to yourself that marketing and advertising is the same thing. Although they are often thought to be two words that describe the same thing they are in fact different.
I finally started working on my business plan which has been helpful for me in evaluating my company. I have always had a general plan of what I was doing, but writing it down really brings clarity to what my goals are, and what I need to figure out. One of the things I have been doing a lot of thinking on is who my target market is.