Eric Miller Animation July 2016 Company Update

We have had a lot going on these last few weeks, so I thought it be a good time for the July 2016 Company Update.

Bink: Hopefully all of you have seen the first episode of Bink by now.  Through our different postings there has been over 50,000 people who have watched our yellow and blue little creature, so I think this is pretty good for our first animated short.  I have never been an expert when it came to YouTube, so before launching Bink I did a lot of research on the best practices.  Things like the best day of the week and time to post to get the most views, or should I post it as a Facebook video, a YouTube link, or a website link.

It turns out Facebook penalizes YouTube videos, and don’t put them on as many of your friends newsfeed as it does with its own native Facebook videos.  I wanted to drive traffic to my YouTube Channel, so in order to do this I ended up sharing a link to my website which contained the embedded YouTube video as website links are ranked higher then directly linking to a YouTube link.

Many of you have been asking when the next Bink is coming, and I’m still trying to figure this out.  Producing one of these episodes(even at 30 seconds) is pretty expensive.  Before committing to another episode I need to make sure the company has the available funds to do so.  I need enough client projects to bring in money I can use to fund future Bink shorts.  I will need to take a good hard look at my current client projects, and the company’s savings to see when is the best time to produce another episode.

Bink-AmuletI have been doing a lot of thinking on the Bink shorts, and have a lot of really fun ideas of where I can take the story.  I want to explain more about who Bink is, and about his species, where he is from, and how he end up in this testing facility.  Each episode will give you a little more insight about Bink to eventually help you see the whole picture.  Some of my future plans for the short will also take us outside the testing facility, and you might even get to meet more of his species(can you imagine how cute baby Binks would be?). A lot of very exciting stories I look forward to sharing with all of you.  The animated gif of the amulet is a hint  there are more to Bink then you might have expected.

Bink Merchandise: I have had a lot of people ask for Plush toys of Bink, and I have actually started looking into it.  It seems to be a little out of my reach at the moment, but as the series grows in popularity I might be able to support the expense of making plush toys.  My brief research has shown there are companies which will make custom plush toys, but most have a minimum order of 1,000 units.  I’m not sure there are enough people who know about Bink where I could sell 1,000 plush toys to make my money back on the order.

While we don’t have plush toys yet, I did add more Bink shirts and other merchandise to our online store, so be sure to check it out.  I ordered some test prints to see how they printed, and they turned out great.

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MagicMeeMees: The big thing this week is we finally got to share the first MagicMeeMee episode which we started working on in January of this year.  We are currently working on 3 additional episodes each with its very own unique worlds and characters.  This web series is for our client, Future of Play, which is a startup toy company who will be releasing the MagicMeeMees toy line next month.  Depending on how the toys sell they may decide to make more episodes, so go out and buy the toys!

You might also notice this web series is a very different style and quality then what Bink is.  We had a very tight budget with these, so we designed it in a way to keep the complexity down.  For example none of the characters have fur, and are very simplistic in design, there are limited reflections in the world, and there are no FX.  We had a very talented crew working on these episodes, and they all did an amazing job working within the budget constraints.

There were other challenges such as we needed to stay true to the toys and their worlds as much as possible, and we had to tell a story without any dialogue or narration.  We also needed to make sure we showed off the different functionalities of the toys like the glowing chests to show their emotions, and their communication through buzzing/vibrations.  Food is also really important part of the toys, and you will see this more in the future episodes.

Here are the amazing crew members who brought MagicMeeMees to life.

Jared White Writer, Storyboard Artist, Editor, & Co-Director
Carl Johnson Composer
Linda Kurgpõld Modeler & Surfacer
Nico Sanghrajka – Character TD
Jim Richardson – Rough Layout
John Eric Domingo – Animator
Eric Deuel – Animator
Chris Mayne – Animator
Danny Clark – Animator
Benjamin Liska – Lighter & Compositor
Boom Box Post – Post Production Sound Services
Jeff Shiffman – Sound Supervisor
David Carfagno – Sound Editor
Jesse Drake – Re-Recording Mixer
Eric M. Miller – Producer & Co-Director

Company: So as you can see we have been pretty busy with our different projects, so you might be wondering what is next for the company?  Now that we have a nice body of work I plan to update our companies showreel to include the Toys’R’Us, Bink, and MagicMeeMees work.  I feel this gives us a nice variety of projects and styles to show clients what we can offer.  I will be spending most of my time reaching out to potential clients, and trying to bring in more projects.  The more client work we can do the more the studio can grow, and the more money we will have to do our own projects like Bink.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Bink Week!

 

I wanted to share with all of you how Bink week went.  We released the first episode of Bink last Tuesday, June 28th, but the fun started two days before.  I hosted the Bink Screening & Wrap Party on Sunday for many of the Cast & Crew, and invited guests.  I think the event went really well and was a great start to Bink Week.  There was one thing I wish would have been different, and this was I hurt my ankle pretty bad a few hours before the start of the event trying to get things setup.  Talk about completely derailing a lot of your plans.  Luckily, I had some really awesome people to help make sure everything got setup before the event.

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Bink Cast & Crew: Pictured(L to R): Back Row:Carl Johnson, Jared White, Graham Cunningham, Jacob Gardner, Valerio Fabbretti; Front Row: Violette Sacre, Linda Kurgpold, Me, Kate Luhr, and Charlie Petrek. Not pictured: Farooq Qureshi, Rachel Wan, Joachim de Brunier, Phil Zucco, Nico Sanghrajka, William Dougan, Scott Raymond, and Jeff Jeff Shiffman.

So to answer the question of “how did Bink do?”…  We had several posts across different social media accounts, and most of them pointed back to the company’s YouTube channel.  A few days later I also posted a native Facebook video, and then promoted this video through Facebook.  Here is how the numbers break down.

Total Views Across All Social Media Sites: 26,187

YouTube
Number of YouTube views: 2,193
Increase in YT Subscribers: +86
Current Subscribers: 119

Facebook:
Total Facebook views: 18,243

Facebook Original Post Shared: 58
Facebook Original Post Likes: 83
Facebook Original Post Reach: 10,617

Facebook Group Post Shared: 87
Facebook Group Post Comments: 72
Facebook Group Post Likes: 477

Native Facebook Video views: 421
Native Facebook Video Reach: 1,273

Sponsored Facebook Video views: 17,822
Sponsored Facebook Video Reach: 97,856

Increase in Facebook Page Likes: +80
Current Facebook Page Likes Total: 4627

Instagram:
Sponsored Instagram Video views: 5,751

Eric Miller Animation Website:
Website Page Views: 2,831
Website Unique Visitors: 1,557

 

Reactions:

Overall we have got great reactions from everyone.  Of the 2,193 YouTube views we got 59 thumbs up and only 2 thumbs down.  All the comments on YouTube have also been nice.  We have been getting a lot of comments about how short it is, and people wanting more which I will take as a good sign.  We have also had a large amount of people asking for plush toys of Bink.  Actually the only mean comment we got was from Instagram when 8shadowsneak8 said “Get ready to see this movie in the 5$ Walmart bin.” I will try not to let this comment ruin my day.

Overall I think everything went really well.  Most people I have talked to said it takes some time to build up an audience on YouTube.  Going viral is everyone’s dream, but that is not very common.  I hope as the company releases more videos both of Bink and other projects we will continue to build our audience.

If you have not seen Bink yet I will include it in this post to make it easy for you.

 

If you are still reading there is one more thing I wanted to announce.  In previous posts I talked about a client project we have been working on which I referred to as “Project-MMM”.  We have the first episode done, and I just got the approval from the client to share what we have been working on.  It is a start up toy company with a new toy line called MagicMeeMees.  They asked us to do a low-budget 3D animated web series to coincide with the release of the toys.  We will be releasing the 1st episode soon, so please keep a look out for it.

MagicMeeMees_announcement

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.