Eric Miller Animation November 2015 Update

It’s time for my November 2015 Update to let all of you know everything we are working on.  I’m really good at keeping myself overworked, and extremely busy.  No matter how productive I am each day I never get to a point where I feel I’m caught up.  You may have noticed from my failure to post to this blog each week that I have not been able to keep up with everything.  While continuing to write weekly posts is very important to me sometimes I’m just not able to find the time in my schedule.  So while I might not post every week please don’t give up on me and this blog.

Eric Miller Animation October 2015 Update

Is it really October already?  Wow this year is flying by.  I’m already starting to see Christmas advertisements online and in my email inbox.  I have not been doing the best job at posting every week.  It is challenging to find the time to think, let alone write a post for my blog.  I will do my best to keep posting, so I thought I give you all a quick update on what is going on.

Why Small Businesses Can’t Afford Not To Have Animated Videos On Their Websites

Are you the founder of a small business?  Do you work at a small business?  Have you ever thought about starting your own business?  Chances are pretty high that you have said yes to 1 or 2 of these questions.  Forbes estimates there are about 27 million small businesses in the United States.  A small business is defined as any company with less then 500 employees.  Over 50% of the working population works in a small business.

With so many things competing for their customers attention it is very challenging for a small business to stand out. In this post I wanted to talk about a service my business is offering to small and mid-size businesses that will help them gain more loyal customers.

My Marketing & Advertising Hat

As I mentioned before when running your own business you often have to wear many different hats.  The hat that I have been wearing the most lately is my marketing hat… specifically the advertising one.  You might be thinking to yourself that marketing and advertising is the same thing.  Although they are often thought to be two words that describe the same thing they are in fact different.

Who’s My Target Market?

I finally started working on my business plan which has been helpful for me in evaluating my company.  I have always had a general plan of what I was doing, but writing it down really brings clarity to what my goals are, and what I need to figure out.  One of the things I have been doing a lot of thinking on is who my target market is.

900 Facebook Likes! Why Social Networking is so Important for an Animation Company

It is a little after 4am, and I thought… “what a great time to write the blog post that I was not able to get to on Friday”.  I took a quick power nap earlier, so I’m full of energy now.

I will start off by saying Thank You for all of you who have supported me in so many ways since I left my job at DreamWorks 5 months ago.  Our company Facebook page now has over 900 Likes!  I’m getting closer to my 1,000 Likes goal, and I will need all your help to get there.

What’s In A Name

EMA signatureWhen I was younger and first started to dream about doing what Walt Disney did I always thought I would name my company as he did.  I built my dreams around the idea of Eric Miller Animation, so now that I’m actually starting my studio there was never much thought about what it would be called.  Although, through my experience in the industry I have heard of downsides to naming it after the founder.  At this point it is hard for me to think of the studio as anything else, and there are a few reasons why I still plan to name my studio Eric Miller Animation.