Why Small Businesses Can’t Afford Not To Have Animated Videos On Their Websites

Are you the founder of a small business?  Do you work at a small business?  Have you ever thought about starting your own business?  Chances are pretty high that you have said yes to 1 or 2 of these questions.  Forbes estimates there are about 27 million small businesses in the United States.  A small business is defined as any company with less then 500 employees.  Over 50% of the working population works in a small business.

With so many things competing for their customers attention it is very challenging for a small business to stand out. In this post I wanted to talk about a service my business is offering to small and mid-size businesses that will help them gain more loyal customers.

It might not be true for all industries, but I feel it is important for the majority of businesses to have a website.  I know when I first hear about a business I instantly look them up online.  Before buying a product or service I want to research on my own to find out everything I can.  I don’t think I’m alone on this, and this brand awareness is a trait of Millennials.  This is becoming more important for the kids of Generation Z.  So for the owners of small businesses their online presence should be something they are paying attention to.

When building a website for your small business it can be challenging, and there are many things you have to think about.  First you setup your website to have all the information that is needed to help visitors of your site understand your product or services.  You may have spent time and money designing your site to look professional to keep your visitors engaged long enough to transition to being customers.  You may also have created a blog to attract more people to your company’s website, and doing everything you can to build your online presence.  You may have a good amount of traffic coming to your site, but they are not staying long, and those visits are not converting to sales.

This might be because your website is not engaging enough to keep their attention.  55% of visitors spend less than 15 seconds on websites. This is where my company can help, since time spent on a website increases 600% with video.  Having a video can also help make your company look fresh, and more engaging. Adding a video to your website can help in many ways other ways such as increase your companies website SEO(Search Engine Optimization). The higher your SEO the greater chance your company’s website has on showing up on page 1 when people search for specific keywords.

A lot of people see reading as work, and it is a growing expectation that when visitors come to a website that they will have the option to watch a video.  Around 90% of information transmitted to the brain is visual, and if you don’t have a video on your business’ website you may not hold your visitors attention long enough for them to understand your product or services.  It has been shown in studies that people actually comprehend and retain more from watching an audio and visual presentation then they do from reading alone.  This is especially important if your product or service is new and unique and might require some explanation.

Another great part about videos is that they are versatile.  They can easily be added to your website, be shared through email, YouTube, and other social media sites.  There are statistics that video increases conversion rates on emails by 200% to 300%.  When you are competing for business every little bit helps, and this is hard to ignore.

Animated videos have additional benefits. Research has shown that people connect emotionally with animated illustrations, because it reminds them of their childhood. It being a time in their lives that they were more receptive to new information, and as a result video-viewers are 85% more likely to buy your product or services.  Complex messages can be distilled into clearer ideas that are easier for viewers to understand when watching animated explainer videos.

I’m going to start reaching out to small businesses to see how an animated video can help their business.  Not only will I get to make a lot of fun animated videos, but I will also get to help other small businesses.  These videos could be in the form of a commercial that they can post online, or even broadcast. They can also be in the form of explainer videos that help explain their products or services with illustrations.

I think I’m going to start by making an explainer video for my company to explain this service.  These types of animated videos can be made for as low as $1,500 depending on the length and complexity.

If you started your own business contact me to see how an animated video can help your business. Contact me!


If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

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2 thoughts on “Why Small Businesses Can’t Afford Not To Have Animated Videos On Their Websites

    • Hello Anonymous, I was wondering if someone would comment about that. After all, the entire post was about the benefits of having animated videos. I wanted to include video examples, but I don’t have any from clients that I’m permitted to share. I also did not want to share someone else work, so I decided to go without. I plan to make an animated explainer video for my company and our services, and that will be appropriate to share at a later date. Unfortunately this post came before the video was made. Thanks for reading.

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