We have had a lot going on these last few weeks, so I thought it be a good time for the July 2016 Company Update.
Bink: Hopefully all of you have seen the first episode of Bink by now. Through our different postings there has been over 50,000 people who have watched our yellow and blue little creature, so I think this is pretty good for our first animated short. I have never been an expert when it came to YouTube, so before launching Bink I did a lot of research on the best practices. Things like the best day of the week and time to post to get the most views, or should I post it as a Facebook video, a YouTube link, or a website link.
I wanted to give everyone a June Update on everything I’m working on with the company. Although I don’t currently have any client projects I’m working on I’m still pretty busy with many other tasks. Here are some of the things I’m currently working on.
I mentioned in an earlier post I was working on a CG animated short. We are making progress with it, but have been taking our time to make sure it looks great. As I write this we are working on the design of the main character, as well as brainstorming the set location. To keep costs down it will be in one simple set that we can reuse for the different episodes. Once we finish the character design phase we will start modeling the character, and then rig it for animation. At the same time we work on the character rig we will also be surfacing it.
I’m very excited to announce that we have started pre-production on the company’s very first animated vignette. We have brought on a very talented artist to do the character design work for the main character, and hope to move through pre-production quickly. For now I’m going to keep the details quiet, but I will share more as we move through production. The general idea is that we will be creating several 10-15 second cg animated vignettes that will focus on our main character’s situation. The hope is that they will be comical, beautiful, and a lot of fun.
I sometimes look at starting a company like trying to push a boulder from its resting position in hopes of gaining momentum.
If you have no experience in “boulder moving” then you may find it difficult to even budge it. You’ll start off trying to push it this way and that, adjusting your stance, or maybe even recruiting some friends to help.
I have been very busy working on the company, and I wanted to give an update on what takes up all my time each day. There are 3 main areas that I’m focusing on, and everything I’m doing is connected to them. These 3 areas are Ad Agencies, Direct to Business, and a GC Animated Project. I will go over each of them below.
Several years ago I wrote down 3 phrases; Learn it, Master it, and Redefine it. Whether it is learning a new skill, or starting a new job this explains how I approached new things. It was frustrating to me that I always felt others would be able to jump into new tasks much quicker then I could. I often was a slow starter, but would eventually catch up, and often surpassed others in understanding the task. After reflecting on how I approached new situations I saw a pattern in myself that helped me understand how I work.
Today we got the last shot of the Toys”R”Us project approved, so we are finally 100% finished with that project. It was a great first project to have, but now I’m ready for my next challenge.
I did not get much done on the business front last week. I’m still struggling with updating my website, and trying to get that in working order. I’m currently working on the design while I also try and figure out how to do the coding. Once I get my website updated I will use that to try and find my next clients. I plan to go back to figuring out the government contracts, and trying to get some animation work through the government.
This last week I have been doing a lot of work on updating my website, and putting a demo reel together. It has been a while since I have used DreamWeaver to make a website, and it is proving to be much more difficult then in the past. Granted I normally did not try and do anything special or overly complicated with my website design as I am doing now. I want my website to be simple and clean in the design, but I want it to have some more advanced features under the hood. For example I want it to look great on all platforms, so no matter if you are looking at it on a desktop or mobile phone you will still have a great experience.
This is a preview of
Creating Our Animation Website & Demo Reel
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You may have noticed the beautiful artwork at the top of this page. If you remember from my previous post by the name “Logo“, I talked about how I designed my company’s logo, but eventually was going to get someone more talented to redesign it. Well, I was fortunate enough to get my extremely talented friend Jason Scheier to do the redesign as well as do this beautiful concept art. In the above mentioned post I talked about having a reoccurring vision, and that was where my logo came from. I never had the talent to bring it to paper, but I believe Jason did an amazing job at it.
We are in the last weeks of our second Toys”R”Us project, and when it is done we will have made around 40 commercials for them. These have been amazing first two projects for my company, and very fortunate to have had this opportunity. A big thanks to Hashi for thinking of me, and brining me on board to help with it back in July. Earlier this week after finishing one of the very important commercials we got a very nice email from the agency letting us know how happy the client was with our work. This is the kind of late night emails I actually enjoy getting. Hopefully we will get to work with this agency again on other future projects they might have.
This is a preview of
A Blank Canvas, and Endless Possibilities for an Animation Studio
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