One of the things that both exited me, and terrified me in starting my own business was getting to be involved in all aspects of the company. When you are first starting out you have to wear many different hats. Some seem to fit really well, while others never really fit right. When you are the only employee everything is your responsibility, and you end up being the CEO, producer, coordinator, production assistant, and in my case the nanny.
Have you ever thought about how much life can be like a strategy game? You are constantly faced with choices that require you to make a move. Sometimes a move is just a move, but sometimes a move can determine a victory or game over. What you don’t want to do is just react to what happens in the game, but instead have a strategy. Sometimes luck is on your side and it moves you forward two spaces, and sometimes it is against you and you have to skip a turn. If you are only reacting to what happens you are at the will of the roll of the dice or the hand you are given. When you have a strategy you can better withstand the obstacles that the game throws at you. You can’t win the game purely on luck, since you luck will eventually run out.
The exciting news for this week is that the first 3 Toys”R”Us: C’mon Let’s Play commercials that I’ve been post supervising are now airing on TV, and online. You may have already seen them on TV, or if you are following me on Facebook or Twitter you might have seen them there. If you have not seen them in either of those two ways I included the videos here(click play all to see all 3 spots).
It was exciting to see the first one on TV, since I was not expecting to see it so soon. They posted them on their Toys”R”Us YouTube channel on Saturday, so I wonder if they will be posting 3 more this weekend. We have been delivering 3 commercials a week to them, so that seems to make sense in my head. It is also really cool that these all came from the fun videos my friend Daniel Hashimoto did of his son, and posted on his YouTube Channel Action Movie Kid. Toys”R”Us loved these videos(like many), so they asked Hashi to direct these 15 commercials for them. I owe Hashi a big thank you for bringing me on to help out. It has been a fun experience, and I look forward to seeing how the rest of them turn out.
This last Tuesday marked my “Ninth California Anniversary”. On July 29th nine years ago I drove into the state of California starting a new life in The Golden State. Every year on my “California Anniversary” I reflect on where I was at in my life then compared to where I’m currently at. When I moved out here I did not have a job, and only had a temporary place to stay on the bedroom floor of a friend from high school. I had no experience in animation, and none of the studios I applied at would even give me an interview. It was very scary back then, but also invigorating. I left everything that was familiar and safe to start something new, and it was an adventure. Those feelings I had 9 years ago, are very similar to the feelings I’m having now. This last year has been a huge change for me, and nothing is familiar or safe. We bought a house, had a baby, I got a new car, left my job, and started my own company to name the big ones. I hope that this year will be another step forward, but I know that sometimes you have to take a step back to get a running start.