A Decade Living in California, the Struggles & Success

Tomorrow will mark a decade for me of living in California, so I thought it be appropriate to look back on my struggles & successes which brought me to where I am today.  On occasion I have been known to write in a journal, and when I first moved out here I did not have many people to talk to.  I ended up writing in my journal every night, and I read over it to help in writing this post.  I’m really glad that I wrote down what I was going through, since it was an eventful part of my life. I don’t write in my journal as much as I used to, but this blog has taken the place of documenting my life’s journeys.

Grand Canyon- Eric tapingMy California adventure began in Ohio on Monday, July 25th, 2005 as I drove away from my childhood home to head out to the west coast.  I packed my car with everything I could fit in it, and took a 5 day sight seeing trip across the country.  On Friday, July 29, 2005 I crossed into California from Nevada, and I remember thinking to myself that I finally made it.  Little did I know how challenging the next few years would be.  I drove to Redondo Beach where a high school classmate was living.  Ryan Smith agreed to letting me stay a month at his place until I was able to find my own place.  It was only a corner in his room, but that is all I needed.  It was thanks to him that I actually left Ohio to come to California.  I had been wanting to move out here, but had no idea how I was going to do it.  I was trying to find an apartment to rent from Ohio, but without seeing them it made it almost impossible.  There was also the fact that they were so expensive that I would need to find a roommate.  By him offering me a place to stay it gave me a destination, and a home base to operate from.  This gave me the opportunity I needed, and I took it.

Apple- Eric & Thomas at POS

Working at Apple with Thomas Orona

I only ended up staying with Ryan through the weekend, since on Monday I moved in to an extra bedroom a friend’s sister had in her apartment up in Newhall.  This gave me my own room, and inexpensive rent, so I upgraded my living situation.  While living there I was able to get a part time job as a sales specialist working at an Apple Store in Northridge, which is not far from where I’m living now.  This apartment was a great stepping stone, but I felt more like a guest then an equal roommate.  I also knew I needed to move closer to Los Angeles, but was not making enough money to pay the higher LA rents.  Instead of playing it safe I made the move anyways.

On October 30th, about 3 months after moving into the place in Newhall, I moved to an apartment in Sherman Oaks.  It was a 3 bedroom apartment that I got with a guy named John whom I met on roommate.com.  He was originally from Ohio, and also went to the same college as I did.  I did not know him, but knew he must be a good guy(at least I hoped) since he was from Ohio.  It also worked out that Ben, a friend of mine from college, was planning on moving out here, so we asked him if he wanted to be our 3rd roommate.

Kester-Apartment

Kester Apartment

We had everything in place, and this was a much better living situation for me then the previous apartment.  In 3 months, I have moved 3 times, and each time was an improvement.  The only problem was the ticking time bomb(aka my bank account), since I was now spending more money then I was making.  Based on my calculations I had enough money to make it until Christmas.

As the holiday approached, and my savings were almost completely gone I feared I would have to move back to Ohio in defeat.  It was in mid December when Thomas Orona, one of my co-workers at Apple, got me an interview at B1 Media.  It was a DVD menu design company, and the opportunity came at exactly the right time.  The interview went well, and I got the job which started when I returned from my holiday in Ohio.  I don’t know if Thomas knew what he did saved me from having to leave California, but it was an act of kindness I will never forget.  He now is a partner of a Technology consulting company called Band of Techs.  I highly recommend him and his company if you are looking for Technology consulting services.

B1Media

B1 Media

I started my job at B1 Media in January, and this also ended that thing called “a day off”, since I worked my days off at Apple.  I had very little free time, but all the working helped get some savings back into my bank account.  My position at B1 Media was for DVD menu quality control.  I spent hours going through all the menus on a DVD looking for errors.  I would also QC tape transfers, and would watch hours of footage from shows like Amazing Race and the Girls Next Door.  The latter being a bit embarrassing to be watching in a work environment.  I found myself constantly explaining to people walking by that it was for work that I was watching these completely uncensored shows about the playmates living in the Playboy mansion.  Luckily I worked the late shift(3pm-midnight) so after the first couple hours everyone in the office went home except me.

By mid June that freelance job ended, and I was once again without work living on my savings.  I could have picked up more hours at Apple, but felt embarrassed to do so, and kept working there on the weekends only.  I started to go on some interviews, but was not as motivated as I should have been.  I went on 3 interviews for AAA selling insurance, but after being offered the position I decided it was not the best fit for me.  I had an interview at Bunim/Murray Productions who did Real World, but it was for a tape logger.  At that time I had no idea what a tape logger did, but soon found out.  A tape logger is someone that watches hours of uncut footage from the reality show, and type what is going on every second with a description of the shot, and cataloging everything for the editor to be able to find what they are looking for when assembling an episode.  The interview process was them sitting me at a monitor with a keyboard, and headphones and actually logging shots for 15 minutes.  After a minute I took my headphones off, and told them “No thank you”.

I went on a lot of interviews, but was not having any luck with anything.  I was once again getting desperate, and was getting low on my savings.  I knew I had to start being less picky, and by September I was working as an assistant store manager at Walgreens.  This may have been one of the worst jobs I ever had, and less then 2 months later I quit.  The good news was that I made a decent amount of money in those two months, but was once again on the job hunt.

A few weeks later I had another job cold-calling people and trying and persuade them to refinance their mortgage with the company I was working for. If it is in your control try not to do a job that people hate you for doing it.  Yes, there was a lot of people(not including me) in that office that made a ton of money, but people hated us.  I was hung up on, screamed at, and called some really nasty names.  I knew I did not want to stay there long, so I started working with a temp agency that worked exclusively in the entertainment industry.  Through that company I was able to get some interesting temp jobs. At this time in my life I was working at 3 different companies at the same time.  I was still at Apple on the weekends, World Trade Lending(the mortgage sales company), and now at Friedman Temp agency.

Through the temp agency I got several different jobs, but some of the more interesting ones were Porchlight Entertainment, and Innovative Artist Agency. Porchlight was a neat little animation company that made shows like Jay Jay the Jet Plane, and Tutenstein.  It was mostly direct to DVD, or episodic TV shows that they worked on.  Innovative Artist I was in the mailroom of a talent agency for Christmas help to cover people on holiday.  It was one of the most cut-throat places I have ever worked at.  The people in the mailroom would wait for an assistant to mess up, and do their best to get them fired.  When an assistant got fired they would promote someone from the mailroom.  I was glad I was only there for the holiday, and did not get caught up in the politics of that place.

IMG_2592

DreamWorks Studios Co-workers at LA Dodgers Game

I went home again for Christmas, and when I returned I was not hearing anything from the temp agency.  I was getting nervous, because before leaving on holiday I requested the temp agency to only give me temp jobs that paid a higher rate.  I was scared that this might be the reason I was not getting any new jobs.  Finally a call from the agency came in, and I was given a temp assignment at DreamWorks Studios.  I instantly fell in love with the job, and wanted them to hire me on full time.  If DWS wanted to hire me on full time they had to pay a large penalty to the temp agency for a finders fee, and it was not clear to me if DWS would be willing to do that.  I eventually received the good news that DWS was hiring me on as a full time production assistant.  I feel this was a turning point for my career, and the instability of the last couple years was behind me.

I still was working at Apple on the weekends, and DreamWorks Studios full time during the week.  After working as a PA for around 3 months I was promoted to head PA, and was taken out of the field, and put behind a desk.  I worked at DWS until the end of September, and on October 1st I started my career at DreamWorks Animation.  I was at DreamWorks for almost 7 years until I left last July to start my own company.  If you don’t already know the rest of the story, and interested to find out I suggest you go back to the beginning of this blog.

Some of the more noteworthy milestones that happened during my time at DWA are meeting my wife Karen, buying a house, and having our son Kelton.  My time at DWA brought all kinds of great things into my life, and would not trade my time there for anything.  Looking back at how far I have come I’m very proud of my accomplishments.  There has been a lot of struggle in these last 10 years, but a great deal more success.

I have noticed two reoccurring themes in my adventures this last decade.  The first is that there has been so many people willing to help others, which kept me from failing to severely.  I owe a great debt of gratitude to so many people who reached out a hand to offer me support when I needed it the most. The other theme is that I tend to leap into situations before I feel that I’m ready.  It is important to point out that things are not always going to line up perfectly, and sometimes you have to get as close as you can, take a leap of faith, and hope for the best.  Chances are you will find a way to make it all work out.

“When you get to the end of all the light you know and it’s time to step into the darkness of the unknown, faith is knowing that one of two things shall happen: either you will be given something solid to stand on, or you will be taught how to fly.”
― Edward Teller

 

If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

July 2015 Update

This last week I have been mostly working on our animated short. Animation is a slow process, but we are making some great progress. It might be a month, but I do plan to get some fun concept art to share with all of you.

I have also been working on a bid for a potential client that will require a mix of a CG character in a CG environment, with a live action actor.  I’m collaborating with some other companies to do the live action, and sound, since those aren’t services we offer.  I will find out later this year if the project was awarded to us.

I’m also very excited that our followers on Twitter are growing.  We now have over 400 twitter followers.  I don’t always put as much effort into twitter, but I’m trying to give it a little more of my attention.

I talked to my attorney yesterday, and he finished drafting the articles of incorporation to make my sole proprietorship into a corporation.  He will be filing it with the state of California today, so now we just have to wait and see how long it takes to finalize everything.  I have never been the CEO of a corporation, so this is all very exciting to me.  I have a lot to learn, but I have some great advisors to help me along the way.

The big news for today is that this evening is our first Society of Creative Professionals Mixer.  Currently we have RSVPs for 46 people going, and 23 maybes, which is much more then I was expecting for our first event.  Typically half the people that RSVP actually show up, but I’m excited to see what the turnout ends up being.  Hopefully after the first event the word will spread about it, and we will have even more people at the next mixer.  This will be a great way for me to meet different artists in the area, and hopefully those that attend will also get something out of it. Event details and RSVP

It is a busy day, so I’m going to keep this post short.  As always, thank you for reading about my journey.

 

If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Update on our Animated Shorts

We are making great progress on our animated shorts.  I say shorts with an ‘s’ because it will be multiple 10-15 second shorts that we will be creating.  They will all be in the same environment with the same character, but each vignette will have a different “event”.

So far this experience has been so much fun, and it really re-energizes my passion for animation.  The feeling that you are creating something out of nothing, and how almost endless your options are to create this imaginary world. I’m not expecting to make my money back on this short directly, and honestly I don’t plan to make any money from it.  Everything is being paid for by the company out of our savings.  I’m looking at the expense as an advertising expense, since I plan to use this to help get more paying customers.  It will hopefully show what kind of work our studio can make.

So you might be asking where we are at with everything?  Currently we have our character in the final stages of character design, and he will soon be heading over to modeling. All the action will take place in a single room, and that room is currently being modeled.  I’m also in talks with a surfacing artist, and a lighting artist to be ready for the next stages of production.  There is a lot of asset building that needs to be done before we can even start animation. We should be ready to start animation sometime in September or October.  I’m hoping to have the first 5 shorts done by the end of this year.

I plan to post some concept art in a later post, so keep following to see what we are working on.  Also now would be a great time to subscribe to our YouTube channel, since that is where we will be posting the shorts once they are finished.

 

In other news, next Tuesday (July 21st) will be our first Creative Professional Mixer, so if you are living in LA I hope you will make it.  So far we have over 30 people RSVP’ed to the event, and it should be a great time.  I plan to have a mixer once a month, so join our Facebook group to get updates on the events.

I have also started the process to change my company into an S-Corp, so soon I will be the CEO of Eric Miller Animation Studios.  Sounds so fancy, right?  This will provide me with some tax benefits, and legal protections.  I have been doing a lot of work in trying to grow my business, and this is the next logical step.  It is a very exciting time, and I’m looking forward to the future.

 

If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

 

Thank you, 3,000 Times!

Eric Miller Animation Studios Facebook Page has reached 3,000 Likes! Thank you to all of you who have liked us on Facebook, and have shown your support! Building our social network is important to me, because it is the easiest way for us to share what we are working on.  We are in progress on our first CG animated short, and we are excited to share it with as many people as we can once it is finished.

Click below to Like us on Facebook!

 

Also please recommend others to Like us!

 

You can also find us on other social networks.

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Happy Independence Day!

Happy Independence Day!  Although not nearly as amazing, inspiring, and requiring as much courageous sacrifice that the men and woman of our country paid for the independence the United States won from Great Britain, this July 4th is also the anniversary of the official start of Eric Miller Animation Studios.  While the majority of my celebrations today will be in honor of our country’s independence, a small part of my celebrating will be for the independence of the company I started a year ago today.

I have learned a great deal in this first year of independence.  I have made mistakes, but I have also made a great deal of progress.  Our country at 239 years old is still making mistakes, learning, and working to correct mistakes it has made.  There is a lot to celebrate this year for The United States.  I’m proud of the country we live in, and grateful that it has allowed me to have this opportunity to follow my dreams.

I hope you all have a safe, fun, and happy Independence Day! I have not forgot about you Canada, happy belated Independence Day to you as well!

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Our Freelance Artist Roster

This week I started updating our freelance artist roster.  Animation is a team effort, and requires a highly skilled, and highly trained crew of artists, technicians, and production staff.  The larger studios with deeper pockets tend to have more specialized artists that work on a very specific part of the production pipeline. Think of a factory where you might be responsible for the same task on the assembly line.  A large animation studio would have artists that are specialized in character animation to be the animators, or specialized artists to do all the modeling of characters, props, and set pieces.  Each step of the pipeline is done by artists who are specialists in that area.

In smaller studios there are often artists who are referred to as generalists.  These would be artists who can model, surface, and rig characters instead of being specialized in only one area.  Since these artists spend their time working on multiple areas they might not be as skilled in one area that someone who specializes in that area might be.  Having artists who are generalist may sacrifice on the quality, but is often much more efficient, and cost effective.

In a larger studio if a Character TD is rigging a character, and finds an error in the model they would have to send a revision request back to the modeling department.  This might take some time for a modeler to get to it, make the correction, and send back the fix.  This is all time that the character TD is either sitting there waiting, or having to move on to another task.

On the other hand if the character TD is also the artist who modeled the character then they could simply make the needed fixes on their own, and then get back to working on rigging the character.  This is more cost effective since you only have to hire one artists, and there is less downtime.

I like to keep a healthy mix of specialized artists, and generalists.  By keeping my artist roster updated it allows me to stay ready for new client work at anytime.  When a client is ready to start a project I go to my roster, and quickly put a team together.  My goal is to have at least 5 people in each specialty that I can call up when I have a project.

By focusing on the top 5 positions it makes it easier to maintain, and helps build a more consistent quality.  Since these artists are freelancers they might be busy working for another client, so by having at least 5 I give myself plenty of backups.  I order the artists on the list with 1 being my top artist, so the artist in position 1 is the first person I call. If they are unavailable I go down the list.  If I have a list of my top 5 animators, and I find an animator that is not as good as the number 1 animator on my list, but better then number two, then they would take the number two spot and everyone after will be shifted down a position.  The animator who was in the number 5 spot will be taken off the roster, and moved into the extra artist list.

I’m always looking to find the most talented artists to work with to keep our quality at an extremely high standard.  While skill level is the most important part of how I rank the artists on my roster there are other considerations.  Other things I consider are; how easy they are to work with, how efficient they are, are they friendly and professional, are they reliable, and what is their rate?

By having a roster I can keep my quality at a more consistent level, so potential clients know what to expect.  It also helps in bidding out projects, since I know the rate of the artist I work with on a regular basis.  These are all things that help me in running the business.

If you are interested in being on our freelance roster please go to our website and fill out the Career News form.  Building a strong team of talented people is the key to my business.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Eric Miller Animation June Update

I wanted to give everyone a June Update on everything I’m working on with the company.  Although I don’t currently have any client projects I’m working on I’m still pretty busy with many other tasks.  Here are some of the things I’m currently working on.

Animated Short
I mentioned in an earlier post I was working on a CG animated short.  We are making progress with it, but have been taking our time to make sure it looks great.  As I write this we are working on the design of the main character, as well as brainstorming the set location.  To keep costs down it will be in one simple set that we can reuse for the different episodes. Once we finish the character design phase we will start modeling the character, and then rig it for animation.  At the same time we work on the character rig we will also be surfacing it.

Motion Graphics Sizzle Piece
Since we are offering 3 main services, Animation, Visual Effects, and Motion Graphics, I wanted to make sure I had examples of the different styles of work we can do.  The Toys”R”Us commercials are great examples for VFX, and the Animated short will be the example of our animation work.  That leaves me needing something to show off what we can do with motion graphics.  I have been working on putting a sizzle piece together to help show clients what we can do.

I have been talking with some motion graphics artists about a piece that will show off what our crew can do with motion graphics.  We are still early in the discussions, but I’m excited about the direction that it is heading.  I will keep you updated as we move along with it.

Business Plan
I have been trying to find the time to put together a business plan, and I finally got started with it.  It seems silly that simply writing out your plan would have such an impact, but it has already helped me a great deal.  It got me thinking about things I have not thought about yet, and gave me some ideas on how to grow my business. I have not got to the mission statement section yet, but I’m looking forward to working on that.

S-Corp
My company is currently a sole proprietorship, but for some time now I have been looking into changing it into a S-Corp.  There are several reasons I’m planning on doing this, but the two main ones are limited liability, and tax savings.  It will also allow me to raise money by selling shares if I decide to go that route.  I have been talking with my CPA, and next plan to talk to an attorney about it.  As long as everything works out I should be moving forward with this in the next month.

LA Society of Creative Professionals
I mentioned in my last post about forming a society to plan monthly outings, and activities for networking and fun. Well I have setup a Facebook group for it, and plan on working on getting our first outing on the calendar.  If you are in the LA area, and in the animation, visual effects, or motion graphics fields please join the group to find out about our events.  I think this will be a lot of fun, and who knows it might help you find your next project, or new friends.  Visit the Facebook group.

Finding New Clients
Another thing that is a constant for me is looking for new clients.  This is by far the most difficult part of running your own company.  These are skills that you don’t learn while working for a large corporation, and has been a huge learning experience for me.  I have been cold-calling/emailing, but have not had much luck with that.  I have tried getting a commercial rep, but I have not found any that don’t already have a full roster of companies.  I have been doing a lot of networking, but still no leads.  The thing with networking is that you never know when someone in your network might turn into a project.

Although I will continue trying to contact clients directly I also want them to find me.  This is why I have been investing in my own projects like my animated short, and the motion graphic sizzle piece.  It seems to be a much more effective way to gain new clients.

I have also been reaching out to directors, and try and establish a relationship with them.  This way when they are working on a project that needs animation or visual effects they will hopefully reach out to me to help.  Often times directors have a lot of influence over the studios and agencies they are working for in bringing in their own people.

As you can see I have a lot of things on my plate, and a lot of work to get done.  I also always have work to do on my website, but that never really ends.  I hope you are enjoying following along with my progress, and if you ever want to know about anything specific please leave me a comment below.  I will answer to the best of my ability, and if appropriate dedicate a blog post to your question.  As always don’t forget to subscribe to get the blogs delivered directly to your email inbox.  Well, it is time for me to go back to work, so until next time.

 

If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Society for Creative Professionals

I have been thinking about creating a society for creative professionals in the entertainment industry.  Through the society we could put on a monthly networking event co-hosted with my company.  This would include artists, technicians, and production staff in animation, visual effects, motion graphics, and other similar professions.  This event would be open to members of the community from students that are trying to get into the industry to veterans who have been in the industry for years.  It could create mentorship opportunities to help the new members in the field to meet the experts.

It would be a fun way for people in the industry to network, or just hangout with others in similar professions.  As my company grows this will provide a way for us to give back to the creative community, and introduce people to our team.

The networking event would happen once a month, and will be held at different bars throughout Los Angeles(sorry for those of you not in the area).  Most likely starting around 7pm, and at locations close to the larger studios to make it easier for those getting off work to attend.  I’m thinking it could be held on the 3rd or 4th Thursday of each month, so people can plan for it.

The networking event is only the beginning of what the society could do.  It could help the members of the industry find work, and put on educational/training events.  The possibilities are endless.  I always thought it be fun to start a secret society, and while we won’t be doing anything secret this might be the next best thing.

I’m trying to think of an appropriate name for this society of creative professionals, so please let me know if you have any suggestions.  Also be sure to keep an eye out for the invites to the first event, and I hope you can all make it.

 

If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Produced by Conference 2015

This weekend was the Producers Guild of America’s annual Produced by Conference.  This is a conference for producers, and has a lot of really great panels, mentoring, and networking opportunities for members of the guild.  This was my second time going to the conference, and I wanted to share my experience with all of you.  If you are interested in reading about last year’s conference you can do it here.

Paramount-fountain-pga-pbcLast year’s conference was held at Warner Bros. Studios, but this year’s was held at Paramount Pictures.  It was nice to get back on the Paramount lot, and it reminded me of when I worked at DreamWorks Studios(DWS).  At the time DWS was owned by Paramount, so I had my new hire orientation on the Paramount lot.  They also had free weekly movie screenings at the huge 500+ seat theatre that I often took advantage of since I never had the money to pay for movies.

The conference opened on Friday night with a general meeting for the members followed by a really nice Hollywood style party.  The meeting was interesting, but of course it went longer then expected.  They had every committee get up and talk about what their committees where about, and what they were working on.  I think they could have done abbreviated updates instead of each of them taking 10-15 minutes each.  I also did not eat dinner, so I was ready to get out to the party.  When we finally got out of the meeting, and to the party I spent the first half hour just stuffing my face with all the delicious foods they had.

I did not attend the conference on Saturday, and only went to the conference on Sunday.  If you are interested to see what sessions they had you can check out the list here. The conference is open to non-Producer Guild Members, but you have to pay for it.  A member gets one day free, or they can buy both days at discounted rates.  Let me know if you are interested in going next year, and I can get you the information on it.

The sessions that I went to on Sunday were “The art and craft of pitching for television”, “Conversations with: Kevin Smith”, “Creating Meaningful Brand Partnerships to enhance your content”, and “Everything you wanted to know about games, but were afraid to ask”.

The pitching for TV was very interesting, and entertaining.  They had a panel of executives, and 5 producer/writers that took turns pitching their ideas to the executives.  The executives had fun with it, and did things like interrupt them, walk away, talk to people during the pitch, and so on.  The goal was to show you what you might expect to see when pitching to these executives, and how to keep your cool during your pitch.  After each pitch they would give pointers at how to make their pitch stronger.  It actually was very educational.  It was neat to see what worked, and what did not work.  It gave me a lot of great insight on ways to improve my pitches.

Kevin-SmithI signed up for the session with Kevin Smith more for the fun of it.  If you don’t know who he is he is the director/writer for movies “Clerks”, “Jay and Silent Bob”, and “Dogma”.  They had John Horn as the moderator, but I don’t think he got a word in after they started.  Kevin just talked about one story after another, and barely stopped to take a breath.  It was a fun time, and I think I laughed through the entire session.

The session on creating brand partnerships was interesting, but I was expecting something different.  When I signed up for it I thought it was more about creating meaning for brands from your intellectual properties.  Instead it was about partnering with Brands to have them in your TV show, or movies.  Things like product placements where you actor is drinking a coke, or driving a GM car in the movie Transformers.  It was interesting to hear about how much money can be made for adding in these products.  I think they were saying $100,000 for a product in a TV show, and millions of dollars for movies.

The last session I went to ended up being the one I got the most out of.  It is always interesting to hear about the $90 billion game industry.  It is such a rapidly growing industry, and there are so many different platforms for them. There are PC, console, mobile, tablet, and social/Facebook games.  You have the Pay-to-play, In-App purchases, free-to-play, and many other types of games.  Virtual reality is also an up and coming platform that I feel will continue to grow.  I wish this session was longer, because you could tell they were only scratching the surface.  I hope to reach out to some of the people on the panel to continue the conversations.

In addition to the sessions I also met a lot of really great people, and heard some very interesting stories.  The main reason I go to these conferences is to network, and create new relationships, and this year there was no shortage of that.  I will spend most of today reaching out to the people I met this weekend, and finding ways we can work together.

I hope you enjoyed hearing about the conference, and if you have any questions about the conference please let me know.

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If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Realigning the priorities of Eric Miller Animation

When I was younger, and decided I wanted to start my own animation company I wanted it to rival Walt Disney Animation.  You have to love the naive imagination of a young boy.  I might not have given up on those dreams, but the reality of the difficulty of the goal I set is more apparent.

Around this time a year ago I knew I was planning on leaving my job at DreamWorks Animation, and my last day was quickly approaching.  I had been trying to figure out the best way to start my company, and I finally had a plan.  It might have been a shot in the dark, but it at least had a chance for success.

Since the day I officially starting Eric Miller Animation Studios my strategies have changed many times.  I have also learned a great deal along the way.  As I was trying to find my way I changed who I thought my target clients should be, and what services I should offer.  I was making decision based on bringing money in instead of what I wanted my company to be. I was looking into doing cheap explainer videos, and white board animation videos.  I thought they would be easily marketed, and quick to produce. I never stopped to think if it was something I enjoyed doing, or if it was the best move for my business.

I was also wasting a lot of time talking with “clients” that wanted to make animated videos, but did not understand what went into making them.  They wanted Pixar quality animation, but wanted to get it done for pennies.  Creating bids, and trying to find artists that would be willing to do the work for less in order to hit these unrealistic budgets was taking an incredible amount of my time.  More often then not these projects never even happened.

I was working really hard with no real payoffs, and I knew something needed to change.  I looked at my company, and at what my own goals were.  I asked myself, what kind of work do I want to do?  What will I be proud of, and inspired by?  What do I want my company to be known for?

After thinking hard on each of these questions the solution was very clear to me.  I want to create high-end computer-generated animation, graphics, and stories with heart.  I did no want to worry about being the cheapest, or fastest, but instead I want to offer the highest quality animation.  In addition to offering extremely high quality work I also want to be known for being the most organized with the best client experience possible.

My ideal clients are the larger studios that are looking for smaller animation houses to assist with their feature and episodic projects, as well as marketing, and other needs.  Also ad agencies requiring high-end animation and graphics for commercials, and game companies looking for game cinematics.

I also plan on using the money generated from the service end of the business to fund our own internal animation projects.  This is where my true passion lives, and it is important for me to constantly be creating and telling stories.

As Steve Jobs would always say “There is one more thing…”.  I want to explore the future of entertainment, and I feel the next big thing is in virtual reality, and augmented reality.  I want to create content, and quality entertainment in these areas.  I feel like the future of entertainment is heading in this direction, and computer-generated animation is the perfect medium for it.

I hope refocusing my efforts will lead to more ideal clients, and allow me to do work that I’m proud of.  I might have less clients, but the ones I will get will hopefully be the right ones.  My strategy for the company will continue to evolve, and I’m excited to have this opportunity to follow my dreams.

 

If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.