I have now written 50 posts on this blog, and thought it be a good time to look back on what I have learned. I started writing this blog over a year ago, and somewhere along the way I lost track of that reason.
I feel I lost my way after I started working with my first client. An interesting thing started to happen when I would sit down to write a post each week. I had so many exciting things I wanted to write about, but I realized that I was filtering everything out.
Since I had a client I was afraid to post something that they might read. What would they think of it, and would they change their mind about wanting to work with me? My posts were more often written in the tone of my struggle, and how I was trying to figure things out. Was this what I wanted my clients to read? I wanted my clients to see me as an expert, not as someone that was just starting out who still had a lot to learn about running an animation company.
Even worse, what about the potential clients that were coming to my website for the first time. Would they click on my blog, and realize I don’t know what I’m doing and they might decide to look for the next animation company? I originally thought my blog would help personalize my company, but now I was thinking that it instead might be turning clients away.
I started to second guess the purpose of the blog. Should I take it in a different direction where maybe I could write about industry related topics to show my expertise in the field? Should I write about the products and services my company offers, and why their business should hire us for all their animation needs? Should I be using the blog more as a marketing tool then a person diary?
I started to try out these different styles, and before long the blog was all over the place. My blog was like a ship without a sail drifting away going where ever the current would take it. It had no direction, and I feel I lost my way. I was no longer being true to the reason why I started the blog in the first place. That reason was to share and record my journey in starting an animation company.
As the subtile states “The greatest success story, or the most public failure”. It’s not a sales pitch, or an industry article, but instead a true life story about my thoughts and experiences.
Although I feel writing industry articles that show our expertise in the field, and marketing posts to help sell our services are important for my company this blog is not the best place for them. I also feel that this blog might not be the best blog for my business, so I will be making some changes.
First, I will no longer have a link from my company website to this blog. If a potential client is on my website I don’t want them having easy access to this blog. I realize that they might find it if they search the web, but I don’t want it linked from my company page. This blog will no longer be a company blog, but it is instead a personal blog from the founder of the company.
Secondly, I plan to create a new blog that will be the company’s blog. There you will find articles relating to the animation industry that will show potential clients our expertise. The blog will also have marketing posts that will highlight the services we provide, similar to one of my previous posts “Why Small Businesses Can’t Afford Not To Have Animated Videos On Their Websites“.
I would also like to open up the company blog to guest writers if they have something to write about the animation industry that fits with the companies brand.
Some of the posts from the two blogs may overlap, but I feel this will be the best option going forward. Please let me know what your thoughts are in the comments section below. Also, please let me know if you are interested in contributing as a guest writer for the company blog.
If you have not already, please join me on my journey by subscribing to my blog. Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.