Pixar

My First SIGGRAPH

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IMG_6447I finally experienced my first SIGGRAPH conference.  I have always heard about SIGGRAPH, and while at DreamWorks Animation I would often have artists requesting time off so they could attend the conference.  While I had a pretty good idea about what it was I had never gone until this year.

SIGGRAPH is short for Special Interest Group on GRAPHics and Interactive Techniques.  It is an annual conference on computer graphics which you can imagine is pretty important for computer animation.

The conference was made up of one really large exhibits floor with all kinds of companies showing off their new technologies, and software.  It also included a job fair, panels, production sessions, discussions, art galleries, and parties every night.

IMG_6426It was a great experience, and I thought I would share some of my highlights from the week.  I took on the full conference this year, and went from Sunday until Thursday which might have been a little much for my first time.  Some of the talks were interesting, some where way to techy for me, and others I learned a great deal from.  I liked some of the conversations the best, since you really got to hear the challenges other people and companies in the industry where facing.

Lets start from the beginning… I first attended a presentation from the guys that started Aardman Animation, David Sproxton & Peter Lord.  It was interesting to hear how they started their company on a dining room table.  Aardman is known for the stop motion films; Wallace & Gromit, Shaun the Sheep, Chicken Run, and The Pirates.

I seemed to start the conference out with a Stop Motion Theme, since the next presentation was by LAIKA.  You might know them from the movies Coraline, ParaNorman, and most recently the Boxtrolls.  While stop motion is not something I would ever want to do I do appreciate the artists that do this kind of work.  Here is a Time-Lapse of the making of a scene.

Sunday was a lot of these types of presentations, since the exhibit floor was not open until Tuesday.  At the end of the day I went to a Fast Forward where they gave all the people who wrote technical papers on new technologies 30 seconds to introduce, and try and interest you to attend their full presentation later in the week.

IMG_6434I big thing at the conference was virtual reality, and they even had a whole section they called Virtual Village.  There are some really cool technologies coming out, and I’m excited to see where they take them.  One of the exhibits there was two boxes, and… I’m sure I will mess it up trying to explain how it works, but if you stuck your hand in one box you could feel and see the person’s hand from another box.  It is like a touchable hologram, and I’m interested to see where they take this tech.

IMG_6460I went to a really neat presentation for the 40th Anniversary of ILM.  Industrial Light & Magic is a VFX company that was started by George Lucas in 1975 to work on his movies.  Later they started doing work for other clients as well, and now have touched so many great films.  To name a few… Star Wars movies, Indiana Jones movies, Back to the Future, Ghostbusters, The Abyss, Jurassic Park, Twister, Titanic, and most recently Ant-Man to name a few.  It is also interesting to note that they had a computer graphics devision that George eventually sold to Steve Jobs, and became Pixar.

Some of the talks I sounded interesting, but after they started going over the codes I realized I was in over my head.

I did find a very interesting discussion about cloud based rendering vs in-house rendering.  One of my goals of the conference was to learn more about rendering, and I got a lot out of this discussion.

I could go on and on, but I don’t want to bore some of you.  I did go to some fun parties.

On Tuesday evening I went to the DreamWorks Animation party.  As in true DreamWorks style it was a very impressive party, great food, beautiful location, and of course amazing people.  It was nice getting caught up with old co-workers, and meeting some new people.

On Wednesday I went to the Pixar Renderman party, and got to see their latest short.  I also learned about the world of collecting walking teapots.  I guess people go crazy about these things, and you can sell them on eBay for a decent price.  If you are interested to learn more here is a video from 2013 that gives a little more back story.

IMG_6428Overall it was a great time, and I learned a lot about new technologies coming out.  I plan to go next year, but not sure if I will go for the whole week again.  I got pretty behind on work, and have been spending most of this week trying to get caught up.

 

If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Building An Animation Company’s Leadership Team

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I have been working on my business plan which forces me to take a look at the details of the company.  From this I have been doing a lot of thinking about my leadership team, or should I say lack of. I have for some time been wanting to bring on more people, but how do you know what would be best.  The people you have on your team is key to the success of any business, so it is a big decision.  So let me share with you my thoughts on building my leadership team.

I’m sure I’m the only one, but I have always been fascinated with the hierarchy of companies and their org charts.  In larger companies with hundreds or thousands of employees it is very important to have very clear titles and job responsibilities.  They also help everyone understand a reporting structure which is increasingly important as a company grows, and adds more people.  In a smaller company the reporting structure might not be as complex as The Walt Disney Co, but it is still important for everyone to have a clear understanding of their role and responsibilities in the organization.  It also helps your clients understand the structure of your business.  When you start a company on your own you have to wear all the hats of the organization.  If the company is doing well you may have to bring additional on additional people to split up the responsibilities.  Bringing on the right people to fill the role of that initial leadership team is vital, and is what makes or breaks your company.  Who you bring on also help to define the culture of your company.

apple_org_chart_large11If you look at a org chart for a corporation you will notice that everything is very departmentalized based on functions and responsibilities.  For example look at the org chart of Apple Computers from when Steve Jobs was CEO.   As a smaller company it does not make sense to be so departmentalized.  Instead fewer people take on more functions and responsibilities.  You might be wondering what the ideal number of people you should start with, or what tasks each of them take.

I found a theory of the 3 types of people you need for a startup, that I found interesting.  It is hard to track down who originally stated this, since different resources credit different people, so I apologize not giving the proper credit.  I also believe this was geared more towards tech startups, but it could also work for an animation company.  After all technology is a huge part in the production of CG animation.

According to this theory the 3 ideal people to start a company is The Hustler, The Designer, and The Hacker.  The Hustler has the grand vision, but also have their feet firmly on the ground.  They figure out how to make a good idea into a successful business. The Designer or sometimes referred to as the Hipster is the creative genius.  They make the product or service look good, and make it cool.  The Hacker is your programmer, and MacGyver of the group.  They build the ship, and make sure it keeps running at peak performance. If you take a look at the early days of Pixar you can easily point out these 3 types of leaders.  The Hustler being Steve Jobs, the Designer being John Lasseter, and the Hacker was Ed Catmull.

So how can this help me with designing my dream team?  I don’t think there is one secret formula for what makes the perfect team.  The truth is that it all comes down to the specific needs of the company, and what makes the most sense for their unique situation.  If you look at my current responsibilities in the company they would include, visionary, creator, marketing, sales, communications, technology, and finance.  As my company grows I think of who I should bring on board to help take the company to the next level.  The first person I would like to bring on would be a creative director.  Someone that is a creative powerhouse in story, animation, and design that can lead the company creatively.  With cg animation being very technical they would also need to be very tech savvy with a understanding of the pipeline and animation tools.

Additionally I would hire a tech consulting firm to help with additional technology needs we may have.  With the help of my CPA I fee I have a pretty good handle on the financial needs. I feel that covers a lot of the major needs of the company for right now.  The next team leader I would bring on board would help with marketing, sales, and other business admin functions.  Their main focus would be on the marketing and sales to help bring in more clients.

I will be starting a search for these key players to help me with the company.  Please let me know if you have any suggestions, or feel you might be a good fit yourself.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

What’s In A Name

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EMA signatureWhen I was younger and first started to dream about doing what Walt Disney did I always thought I would name my company as he did.  I built my dreams around the idea of Eric Miller Animation, so now that I’m actually starting my studio there was never much thought about what it would be called.  Although, through my experience in the industry I have heard of downsides to naming it after the founder.  At this point it is hard for me to think of the studio as anything else, and there are a few reasons why I still plan to name my studio Eric Miller Animation.

Marketing Me:
At the beginning I will have to market myself to prospective clients.  There won’t be a company to talk about, and it will simply be me, Eric Miller.  I will spend a lot of time and money building a reputation for what I can do for clients.  I feel it would be a waste if I changed from a name they have come to know and trust to something they don’t know.  Sure it can be done, but if it is not necessary why add the extra work.  I will already have enough mountains to climb, so why make things harder then they need to be.

Personal Touch:
The one thing I liked about the Walt Disney company is that the name gave it a personal touch(at least in the beginning).  I want people to want to work with me and the studio because I have been a friend, and they know they can count on me.  I feel that by using a name that is not linked to a person makes it seem less inviting.  I also feel there is a level of accountability when your name is attached to something.  You don’t want to put out cheap or sloppy work that will ruin your personal reputation.  By attaching your name it makes you feel more accountable to deliver your best every time.

More difficult to sell:
Business advice says that it is a bad idea to name a company after the founder, because if you ever want  to sell the company it will be less appealing to buyers.  This makes sense, but starting an animation studio was never a business venture to me to simply make money.  I don’t plan to get the company up and running, and then sell it off to the highest bidder.  This company is everything to me, and I want others to know that I stand behind this studio.

Taking all the Credit:
Some people say that by naming the company after one person it takes credit away from the artists.  I can understand this if credit is not given to artists in other ways.  The company name to me is more marketing and branding.  It is that name you come to trust, and thought of as the industry expert.  The company name of Pixar does not give any more credit to the artists then Eric Miller Animation.  Credit needs to be given in other ways, and I’m a very strong believer in giving credit where credit is due.  It is important to celebrate the hard work of all the people on any project, and shine a spotlight on anyone that went above and beyond.  After all, what makes a company great is the people that work there.

Not everyone might agree with the points I make, but this is what I feel is the right thing to do.  After all I’m the one that will be risking the most, and putting myself, and my family’s lives on the line.  There has to be some benefits for taking a chance to follow your heart. Some people might say that is just ego, and maybe it is, but I feel it is more then just that.  I want to make a difference in the world and leave my mark. Maybe that is selfish of me, but everyone has that right.  After all, one could argue that the names of things do not matter, only what things “are”.  What we do as a company is the only thing that matters in the end.

What’s in a name? That which we call a rose by any other name would smell as sweet.
– William Shakespeare

Here are some interesting facts about company names you may or may not know.  A few entertainment companies that are named after people; 20th Century – Fox William Fox, Don Bluth Entertainment – Don Bluth, MGM or Metro-Goldwyn-Mayer – Samuel Goldfish, Edgar and Archibald Selwyn, and Louis B. Mayer, Hanna-Barbera Productions – William Hanna and Joseph Barbera, Hasbro – the HASsenfeld BROthers,The Jim Henson Company – Jim Henson, Lucasfilm – George Lucas, Miramax Films – Max and Miriam Weinstein (parents of founders), Turner Broadcasting System – Ted Turner, and of course The Walt Disney Company – Walt Disney.  The Walt Disney Company has gone through several names over the years including; Disney Brothers Cartoon Studio, The Walt Disney Studio, and Walt Disney Productions.  Eventually the live action and animation divisions were renamed to Walt Disney Pictures, and Walt Disney Feature Animation under The Walt Disney Company umbrella.

 

If you have not already, I hope you will join me on my journey by subscribing to this blog.  If you have any thoughts or advice I would love to hear them, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.