Motion Graphics

Our Freelance Artist Roster

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This week I started updating our freelance artist roster.  Animation is a team effort, and requires a highly skilled, and highly trained crew of artists, technicians, and production staff.  The larger studios with deeper pockets tend to have more specialized artists that work on a very specific part of the production pipeline. Think of a factory where you might be responsible for the same task on the assembly line.  A large animation studio would have artists that are specialized in character animation to be the animators, or specialized artists to do all the modeling of characters, props, and set pieces.  Each step of the pipeline is done by artists who are specialists in that area.

In smaller studios there are often artists who are referred to as generalists.  These would be artists who can model, surface, and rig characters instead of being specialized in only one area.  Since these artists spend their time working on multiple areas they might not be as skilled in one area that someone who specializes in that area might be.  Having artists who are generalist may sacrifice on the quality, but is often much more efficient, and cost effective.

In a larger studio if a Character TD is rigging a character, and finds an error in the model they would have to send a revision request back to the modeling department.  This might take some time for a modeler to get to it, make the correction, and send back the fix.  This is all time that the character TD is either sitting there waiting, or having to move on to another task.

On the other hand if the character TD is also the artist who modeled the character then they could simply make the needed fixes on their own, and then get back to working on rigging the character.  This is more cost effective since you only have to hire one artists, and there is less downtime.

I like to keep a healthy mix of specialized artists, and generalists.  By keeping my artist roster updated it allows me to stay ready for new client work at anytime.  When a client is ready to start a project I go to my roster, and quickly put a team together.  My goal is to have at least 5 people in each specialty that I can call up when I have a project.

By focusing on the top 5 positions it makes it easier to maintain, and helps build a more consistent quality.  Since these artists are freelancers they might be busy working for another client, so by having at least 5 I give myself plenty of backups.  I order the artists on the list with 1 being my top artist, so the artist in position 1 is the first person I call. If they are unavailable I go down the list.  If I have a list of my top 5 animators, and I find an animator that is not as good as the number 1 animator on my list, but better then number two, then they would take the number two spot and everyone after will be shifted down a position.  The animator who was in the number 5 spot will be taken off the roster, and moved into the extra artist list.

I’m always looking to find the most talented artists to work with to keep our quality at an extremely high standard.  While skill level is the most important part of how I rank the artists on my roster there are other considerations.  Other things I consider are; how easy they are to work with, how efficient they are, are they friendly and professional, are they reliable, and what is their rate?

By having a roster I can keep my quality at a more consistent level, so potential clients know what to expect.  It also helps in bidding out projects, since I know the rate of the artist I work with on a regular basis.  These are all things that help me in running the business.

If you are interested in being on our freelance roster please go to our website and fill out the Career News form.  Building a strong team of talented people is the key to my business.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Eric Miller Animation June Update

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I wanted to give everyone a June Update on everything I’m working on with the company.  Although I don’t currently have any client projects I’m working on I’m still pretty busy with many other tasks.  Here are some of the things I’m currently working on.

Animated Short
I mentioned in an earlier post I was working on a CG animated short.  We are making progress with it, but have been taking our time to make sure it looks great.  As I write this we are working on the design of the main character, as well as brainstorming the set location.  To keep costs down it will be in one simple set that we can reuse for the different episodes. Once we finish the character design phase we will start modeling the character, and then rig it for animation.  At the same time we work on the character rig we will also be surfacing it.

Motion Graphics Sizzle Piece
Since we are offering 3 main services, Animation, Visual Effects, and Motion Graphics, I wanted to make sure I had examples of the different styles of work we can do.  The Toys”R”Us commercials are great examples for VFX, and the Animated short will be the example of our animation work.  That leaves me needing something to show off what we can do with motion graphics.  I have been working on putting a sizzle piece together to help show clients what we can do.

I have been talking with some motion graphics artists about a piece that will show off what our crew can do with motion graphics.  We are still early in the discussions, but I’m excited about the direction that it is heading.  I will keep you updated as we move along with it.

Business Plan
I have been trying to find the time to put together a business plan, and I finally got started with it.  It seems silly that simply writing out your plan would have such an impact, but it has already helped me a great deal.  It got me thinking about things I have not thought about yet, and gave me some ideas on how to grow my business. I have not got to the mission statement section yet, but I’m looking forward to working on that.

S-Corp
My company is currently a sole proprietorship, but for some time now I have been looking into changing it into a S-Corp.  There are several reasons I’m planning on doing this, but the two main ones are limited liability, and tax savings.  It will also allow me to raise money by selling shares if I decide to go that route.  I have been talking with my CPA, and next plan to talk to an attorney about it.  As long as everything works out I should be moving forward with this in the next month.

LA Society of Creative Professionals
I mentioned in my last post about forming a society to plan monthly outings, and activities for networking and fun. Well I have setup a Facebook group for it, and plan on working on getting our first outing on the calendar.  If you are in the LA area, and in the animation, visual effects, or motion graphics fields please join the group to find out about our events.  I think this will be a lot of fun, and who knows it might help you find your next project, or new friends.  Visit the Facebook group.

Finding New Clients
Another thing that is a constant for me is looking for new clients.  This is by far the most difficult part of running your own company.  These are skills that you don’t learn while working for a large corporation, and has been a huge learning experience for me.  I have been cold-calling/emailing, but have not had much luck with that.  I have tried getting a commercial rep, but I have not found any that don’t already have a full roster of companies.  I have been doing a lot of networking, but still no leads.  The thing with networking is that you never know when someone in your network might turn into a project.

Although I will continue trying to contact clients directly I also want them to find me.  This is why I have been investing in my own projects like my animated short, and the motion graphic sizzle piece.  It seems to be a much more effective way to gain new clients.

I have also been reaching out to directors, and try and establish a relationship with them.  This way when they are working on a project that needs animation or visual effects they will hopefully reach out to me to help.  Often times directors have a lot of influence over the studios and agencies they are working for in bringing in their own people.

As you can see I have a lot of things on my plate, and a lot of work to get done.  I also always have work to do on my website, but that never really ends.  I hope you are enjoying following along with my progress, and if you ever want to know about anything specific please leave me a comment below.  I will answer to the best of my ability, and if appropriate dedicate a blog post to your question.  As always don’t forget to subscribe to get the blogs delivered directly to your email inbox.  Well, it is time for me to go back to work, so until next time.

 

If you have not already, I hope you will join me on my journey by subscribing to my blog.  If you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.

Have a happy and animated Halloween!

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Happy Halloween!

I hope you are all enjoying your Halloween today.  It is my wife’s favorite holiday, so we always have a great time celebrating it.  This will also be my son’s first Halloween, so this year it is extra special.

This has been a pretty eventful week for the company.  Our biggest client has asked us to deliver some commercials earlier then we originally planned, so we had to start staffing up.  We now have a team of 9 after effect artists(maybe 1 more), and 1 CG animator.  This team is now bigger then my modeling team I had at DreamWorks Animation.  I’m excited about bringing on our first animator, since my company has not actually done any animation work yet.  So getting to do some animation is really exciting for me.  I’m also really enjoying the VFX world, so it is great getting to work on something that combines the two worlds.

Also because of the size of the team I’m bringing on a production coordinator to help support the growing team.  I met with one of my interns from when I was at DWA, and she agreed to come on and help until we finish the project for a month or so.  It will be a huge help having her on the team, and she will help free up some of my time.

I also talked to a good friend of mine that is interested in doing more producing for animation.  He loves the creative part of producing, and working with artists, but not as excited about the business side of things such as dealing with contracts and taxes.  We talked for a while, and came up with an idea that would help both of us.  He will work as a producer for my company, and will help find new clients.  When he brings new clients in he will produce and manage the project. My company will hire all the artists, deal with all the contracts, and provide production support for the project.  It will also be done under my companies name, and when looking for clients he can use my companies name and reputation to help bring in bigger clients.  Then after all project expenses are paid we will each take a percentage of what is left.  I think we are going to give this a try to see how it works.  I’m excited for the opportunity to work with such a smart, driven, and genuinely great guy.

Well, that is pretty much it for this week.  I currently have the one big project that we are about half way through, and two other projects that are still in the negotiation stage.  Speaking of if you are or know any great motion graphic artists please send me a message.  I’m looking for couple motion graphic artists for one of the projects I’m bidding on.

I have a new comment system on the blog, so please take advantage of it, and leave me some comments.  Let me know what you think, and give me any advice you might have!

I hope everyone has a great Halloween.  Stay safe, dress up, go to a party, or watch some scary movies.

 

If you have not already, please join me on my journey by subscribing to my blog.  Also, if you have any thoughts or advice I would love to hear what you have to say, so please feel free to leave me any comments below. Otherwise, be sure to stay connected with me on Twitter (@MillerAnimation). Only Time Will Tell.