I mentioned before that when starting your own company you end up wearing a lot of different hats. I thought I would talk about one of the hats that is very important, and that is my bidding hat.
Bidding is the process of looking at the work a client needs to get done, and giving a price to them that you are willing to do it for. Seems pretty simple, but it actually is very difficult. If everyone was willing to pay a fair price for the work then maybe it be simpler, but the truth is everyone wants it cheaper, faster, and better. So you have to be creative to find other ways to make your bid work with your clients goals.