As this month comes to an end it is time for another Animation Company Update! Was always, it has been a busy month, so I will keep this post short.
We have been making great progress with the short, but the crew has been busy with the holidays. This is a busy time a year for everyone, and there has also been bugs going around. We are trying to all stay healthy, and as productive as we can. Things will hopefully start to pick up again in January.
This month I have been talking with a startup toy company about producing a series of animated videos to introduce their new toy line. They are looking for 8 CG-animated videos each around 2 minutes in length to post online.
I was able to pull together an amazing crew to work on them, and now we are just waiting to get the final details of the contract ironed out with the client before we start. We might be getting started on the first episode as early as next week. Due to the NDA I can’t share any details about the project, but stay tuned for future updates.
Last week we had our 6th society mixer, and the last one for 2015. The previous mixers are normally 95% artists, but this last one was closer to 50% artists, and 50% producers. I’m very excited about this, since it is more beneficial for everyone attending. The producers can actually hire the artists looking for jobs, and it creates win win situations for all.
We also have a good mix of people earlier in their careers, and more experience people who can act as mentors. I’m really enjoying the mixers, and I hope those who are coming are also having fun and getting something out of them.
I mentioned in an earlier post I hired a marketing consultant to help with a marketing strategy. She took a look at my company’s current marketing efforts, and then compared us to some of the other companies in the same space. After analyzing the research she then created an intensive marketing plan for us.
She provided a lot of really great information, and gave me ways to improve our marketing. I have been waiting on doing a lot of marketing until we finished the short, but as we are getting close I wanted to have a plan in place.
Now that I have a great plan the only problem is I don’t have the time in my day to actually implement her suggestions. I will be looking for a freelance junior marketing coordinator to help me implement the new strategy. If you know of someone looking for a part-time marketing position please let me know.
Well, this about covers all the things we have going on. Have a great holiday!
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