We are in the last weeks of our second Toys”R”Us project, and when it is done we will have made around 40 commercials for them. These have been amazing first two projects for my company, and very fortunate to have had this opportunity. A big thanks to Hashi for thinking of me, and brining me on board to help with it back in July. Earlier this week after finishing one of the very important commercials we got a very nice email from the agency letting us know how happy the client was with our work. This is the kind of late night emails I actually enjoy getting. Hopefully we will get to work with this agency again on other future projects they might have.
As this project is coming to an end I have been kicking the search for my next projects into full speed. I’m currently in talks with a company that asked me to do some CG animation work for them that. I’m actually really excited about this project, since it is the kind of project I have been wanting to do. I will know more in the next couple weeks if I will get to be involved with this project. It would be perfect timing for me as I start to ramp down from the Toys”R”Us project.
I have also been doing a lot of thinking about how far my company has come so far, and where I want to go with it. When I left DreamWorks Animation 5 months ago I was expecting that the first 2 years I would not have any clients. I figured I would need at least that much time to put together a portfolio, and to build a brand for my company. I feel I’m already ahead of the game, so I could not be happier with how things are going. With that said though, I feel I have not done anything extraordinary. I’m positive that anyone that took a chance, and spent the time could be doing the same thing that I am doing. If I want to make my company great I will have to find a way to make it stand out from the rest. I will need to find what is unique and special to my company, and expand upon it. This of course is easier said then done, and I’m still trying to figure out what will set us apart from the crowd. Luckily this does not have to be figured out at this moment, and it might end up being a more organic discovery as the company grows.
What excites me about where I’m at with the studio are the endless possibilities, like an artist with a blank canvas. I have the opportunity to guide this studio in any direction that is seems best.
“The sky is a canvas, so paint your own life.” – Jada Berglund
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